Earlier quoted context omitted.
as an end user, I got a pretty good deal for quite a while. I'm always surprised that VCs assume that customers are morons and will keep buying the same product even when its not a good deal anymore. Uber's terms of the deal changed, so I don't buy the product anymore. Simple as.
The goal is to kill all the alternatives so you have no choice. Uber wanted to kill all taxis everywhere, then they'd have a monopoly.
Ultimately they wanted their cars to be self-driving. They don't want to pay drivers at all. But there was and is no proof that it is possible in the time frame of their runway.