I was listening to a pop station yesterday and a song was playing that was like a top 5 of fashion brands, they way the singer kept listing them off. So I think elements of our culture pressure people into doing this kind of painful signaling.
I think signaling or counter signaling should be avoided if you want to preserve your sanity. Find something you’re passionate about and find others who feel the same. Hang out. Make best friends. Date. Get married. Be happy.