If this is the case, wouldn't it be cheaper to take sweetened water, add food colouring and flavouring? I assume someone's probably doing it already.
It's called Sunny Delight. And you would be shocked to learn how many people think Sunny D is real orange juice.
Before that commercial, I was one of those people who thought Sunny D was OJ.
Call it bad advertising: I looked at Sunny D as "Orange Stuff" after that ad and no longer wanted it.
EDIT: I guess I'm not the only one who remembers the commercials, there's a spoof on YouTube: http://www.youtube.com/watch?v=JiOaBTpKqnk&NR=1&feat... (and of course the real thing is on YouTube if you care to find it)