101–110 of 187 posts
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Safari visitors are 30% cheaper to advertise to than Chrome visitors. Make what you will.
Because Chrome users are more likely to be duped into spending money?
I.e. cheaper, less relevant, less likely to convert.
> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
Supporting small publishers is at least as important as supporting small businesses. It would be nice if your small town news site got ads for local florists, they might be able to pay for a journalist without begging for direct payments. Paying directly to read journalism is stupid and will never work - people read things they hate and do not want to support, people don't know how to value the site that they read one story a week from (or how to pay that tiny amount), forcing people to pay limits the reach of your reporting when the reason you write is to convince or inform - ideally, you'd pay people to read what you write; a coupon for a local florist or the information that a restaurant is opening in your neighborhood is a nice micro-compensation.
Advertising, patronage by the wealthy, and/or ideological propagation are the only natural models for journalism, and SV giants sucking up all the advertising is destroying that. Now we're supposed to care about their problems while they pretend to care about ours.
Earlier quoted context omitted.
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
IMO this doesn't effect small business with revenue as much as it hurts their spending of marketing with facebook there are other marketing avenues that can be used by small businesses
They seem to be going all-in with this campaign, complete with video cuts of reactions of "small business-owners" and whatnot: https://www.facebook.com/business/news/ios-14-apple-privacy-... This update seems to have touched a nerve for FB, and that to me means it's a good thing. I'm not a fan of Apple's restrictive ecosystem, but things like this that act in favor of user privacy deserve praise.
> They’re not playing by their own rules. Apple’s own personalized ad platform isn't subject to the new iOS 14 policy.
Is this true?
@ Most of the folks affected by these actions of Apple and FB don't read the physical paper; I sub to NYT online so never saw the ads. (But of course, it's not aimed at the people who might be impacted but the legislators who still love paper.)
@ The newspaper sub is tied to my postal address. The ads are literally linked with pii... Which is the very thing the argument is about. (Well, I exaggerate, paper isn't tracking my actions, but still... ironic)
> But in today’s world, it’s kind of transparent whom Facebook is targeting here: old white politicians. Why doesn't Facebook care about younger or non-white politicians? Are they already anti-tracking? Or hopelessly pro-Facebook? Seems pretty racist to ignore them.
"At Facebook, small business is at the core of our business." Has someone here worked in marketing/PR? How can people write stuff like that and not feel incredibly dirty? This is a mostly honest question. Every time some super big company starts some campaign feigning compassion or act the victim I just want to barf.
This isn't actually a lie. As much as you might hate FB using all your data for ads, that does actually mean that small businesses can hyper target their customers. I personally don't see any ads on FB for mass market products, like on TV (cards, detergent, back pain medicine etc). I see gadgets that are cool, clothes from small producers that are actually kind fo cool. They do actually help small businesses. As much…
Earlier quoted context omitted.
IMO this doesn't effect small business with revenue as much as it hurts their spending of marketing with facebook there are other marketing avenues that can be used by small businesses
There's an argument to be made though that hyper-targeting helps niche or smaller businesses more than a P&G who has to run a larger campaign so the IRR could drop more for smaller businesses than a large company on Facebook specifically?
Facebook & co are just destroying all these small businesses (local newspapers, local magazines, billboard companies, local news websites, whatever).
"At Facebook, small business is at the core of our business." Has someone here worked in marketing/PR? How can people write stuff like that and not feel incredibly dirty? This is a mostly honest question. Every time some super big company starts some campaign feigning compassion or act the victim I just want to barf.
This isn't actually a lie. As much as you might hate FB using all your data for ads, that does actually mean that small businesses can hyper target their customers. I personally don't see any ads on FB for mass market products, like on TV (cards, detergent, back pain medicine etc). I see gadgets that are cool, clothes from small producers that are actually kind fo cool. They do actually help small businesses. As much…
They help small businesses that make products...
by killing all the small businesses that used to help these businesses sell their products (local newspapers, local magazines, local websites, local forums, and in general local advertising companies).