This is the beginning of the end here for Facebook. Good riddance, and I hope you don't let the swinging door hit you on the way out.
Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
71–80 of 187 posts
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#72What is the price differential between contextual ads (you searched for "running shoe" have a nike advert) and personalised ads (you are Paul, we know you have a heart condition and low income and are going through a divorce - have an ad for this dating site while you search for running shoes) Duck Duck Go clearly think there is profit in contextual ads - and I would love to find out if there is any hard evidence out…
Safari visitors are 30% cheaper to advertise to than Chrome visitors. Make what you will.
Because Chrome users are more likely to be duped into spending money?
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#73> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
It’s pretty easy to ignore that argument from Ben Thompson. It was one of the lowest quality posts of all time on Stratechery and full of giant holes in logic. Just see tons and tons of the comments from that HN thread. Here was mine for example,
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#74> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
> once people actually understand the scope of ad tracking networks... they don’t want it. I wish this was true but I have friends who want the perceived benefits. They firmly believe handing over that data benefits them. More relevant ads, more useful services and features, more free stuff, etc. I bring up yet another place I don't want to be tracked and they just retort they want to share as much info as possible.
I also don't mind being tracked. If I must see ads, then I rather see relevant ads. There is nothing bad in this.
I don't understand the facebook/google bashing here. It's not as you could advertise on apple for something against apple.
It should also be clear to you what game Apple is playing here. Their end game is to do the tracking themselves and then they will slowly introduce and sell ads themselves. Their marketing department will then call it "privacy ads", but it's going to be the same as todays google/fb ads.
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#75> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
Is there any research how much benefit "hyper targeting" actually gives? Not just "it helps" but quantitatively (e.g. more effect than 30 just mildly target adds? Or just more effect than 2?)
In particular, how does it compare to somewhat targeted offline ads like (local shop advertising in local newspaper) or (car stuff advertised in car enthusiast magazine)?
Also, the question is about having a level playing field. If your competition has access to highly effective advertising, you can't afford to not use it as well. So right now you need it. However, if hyper targeting were forbidden (because the spying and stalking is prohibited by law or because browsers make it infeasible) then you don't need it.
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#76> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
IMO this doesn't effect small business with revenue as much as it hurts their spending of marketing with facebook there are other marketing avenues that can be used by small businesses
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#77Earlier quoted context omitted.
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
Is there any research how much benefit "hyper targeting" actually gives? Not just "it helps" but quantitatively (e.g. more effect than 30 just mildly target adds? Or just more effect than 2?) In particular, how does it compare to somewhat targeted offline ads like (local shop advertising in local newspaper) or (car stuff advertised in car enthusiast magazine)? Also, the question is about having a level playing field.…
It’s really hard to prove as sales channels are messy.
Done right, it’s worth a lot.
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#78> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
Being pro-Small Business doesn’t meant you have to be pro-Advertising. Facebook makes a killing taking money from small businesses through advertising, yet it is consistently one of the lowest ROI marketing techniques, not to mention generally creates the worst UX.
Can you build a successful business on advertising? Yes. But I’d argue that you don’t need to. Almost every service I pay for came to me by word of mouth. That takes time and effort to cultivate, but it isn’t affected by a software update. Or me wanting to not share my personal data.
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#79Earlier quoted context omitted.
> once people actually understand the scope of ad tracking networks... they don’t want it. I wish this was true but I have friends who want the perceived benefits. They firmly believe handing over that data benefits them. More relevant ads, more useful services and features, more free stuff, etc. I bring up yet another place I don't want to be tracked and they just retort they want to share as much info as possible.
I also don't mind being tracked. If I must see ads, then I rather see relevant ads. There is nothing bad in this. I don't understand the facebook/google bashing here. It's not as you could advertise on apple for something against apple. It should also be clear to you what game Apple is playing here. Their end game is to do the tracking themselves and then they will slowly introduce and sell ads themselves. Their mark…
I would argue that using mass amounts of collective and your personal data to tap into your psychology and encourage more consumption isn’t good per se.
Apple has been around an awfully long time now to assume their end game is to own ad tech...
Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy
#80The hypocrisy is unbearable. Facebook is everything thats wrong with internet. A company that basically profits from people living out their worst instincts (xenophobia, misogyny, chauvinism, plain hate) and from fueling insecurities of vulnerable people (paranoia, body image issues, etc.). I recently switched to the IPhone after a decade of Android, mainly due to the much better privacy protection. I hope they go mu…
Make sure to use Firefox browser with the uBlock origin addon on your PC too. Cookie autodelete, Google container, Amazon container are also good addons to use.
Consider a VPN, pihole etc for extra levels of privacy.