181–190 of 197 posts
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the etc implies this is a list of 2 different companies, I don't think he buys face wash from home depot
No no, I use sandpaper. So much cheaper than other exfoliating washes. But yes, I did mean to imply two different companies.
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But Facebook never sells the data itself, it only sells targeting capabilities. The government can only say "display this ad to people who fit these categories", but they can never see those identities.
The targeting capabilities are never fully revealed, even if you check the "why was I displayed this ad". It's always something generic like "reaching people who are over 15 and located in $country". ...then why the fuck is the ad about the exact same thing I was browsing 20 seconds ago on my work laptop or chatted about with my friend on Messenger? I've even got ads on FB properties about products I chatted on IRC w…
Company X sends event logs to FB whenever anyone visits their website. They don't know who you are, but they pass metadata that helps FB determine who you.
Company X can then specify that their ads should be shown to anyone who visited their site in the last, say, 30 days. This is helpful for businesses who want to follow up with the digital equivalent of window shoppers.
Alternatively, Company X could create a "Lookalike Audience", and have FB show their ads to people who have similar characteristics to their existing site visitors/purchasers, but are different users entirely. This is useful for businesses who want to efficiently find new customers.
Most ads people see fall into one of these buckets.
[0] https://www.facebook.com/business/help/610516375684216?id=24... [1] https://www.facebook.com/business/help/164749007013531?id=40...
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Ugh. The more I think about this the more complicated it becomes. I think most people would be pretty ok saying "I'm a part of a classic car community on Facebook, so I get ads on Facebook for classic car things". I think people would be less ok with "I played a game on my phone while standing in an auto shop. Now I'm getting car ads on my news site because game accessed my location, shared with facebook, who then sh…
I don't mind that my ads are targeted based on my location, content of my messages, etc. ... What I mind is that nobody can assure who the buyers of my data are, or what they're really using it for. Facebook says "small businesses", but there are no guarantees it's not your government, a foreign government, your employer, your insurance company, a scammer, etc.
I think that would be a good way to set things up.
I have zero sympathy for Facebook. If they claim to care so much about small businesses, they should start by committing to change how they respond to any upstart social app that dares encroach on what they see as their territory. That being said - and it pains me to say this - but there is absolutely truth to the fact that the style of targeting now possible on FB & Instagram has enabled an entire world of very smal…
I am always surprised by the extent to which advertising seems to rely much more on tracking instead of context. I have a bunch of different interests and hobbies, and a lot of the time I spend online is very easy to match to a fairly specific category - for instance, if I'm reading or watching videos about music production, advertise music software to me. If I'm reading about hikes or other outdoors type content, ad…
I miss contextual advertising.
I know my comment will get downvoted. But there's a lot of misconception about Facebook, and the other counter-arguments are worth mentioning too. Facebook does not sell our data, in fact, they keep it very secure. Facebook merely allows advertisers to target you based on your interests (which it learns from your activities). Advertisers cannot identify anyone, they just select categories for which they want their ad…
I prefer contextual ads. They achieve similar goals for the advertiser without following me around the web.
I have zero sympathy for Facebook. If they claim to care so much about small businesses, they should start by committing to change how they respond to any upstart social app that dares encroach on what they see as their territory. That being said - and it pains me to say this - but there is absolutely truth to the fact that the style of targeting now possible on FB & Instagram has enabled an entire world of very smal…
I am always surprised by the extent to which advertising seems to rely much more on tracking instead of context. I have a bunch of different interests and hobbies, and a lot of the time I spend online is very easy to match to a fairly specific category - for instance, if I'm reading or watching videos about music production, advertise music software to me. If I'm reading about hikes or other outdoors type content, ad…
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If a business exists solely due to the fact that general population isn't aware they are being tracked across the web, then it is game over. No business built on unawareness is long term sustainable.
This presupposes that consumers are unaware rather than apathetic. Only one in six baby boomers have ever even bothered[1] to adjust the privacy settings on their phone. That takes all of five minutes, and most can't be bothered. [1] https://www2.deloitte.com/us/en/insights/industry/retail-dis...
The survey only covered the the last 12 months. How often do you have to adjust your phone settings?
47% of all respondents adjusted their phone privacy settings. Why single out the oldest group?
64% deleted or didn't download specific apps because of privacy concerns.
At least 28% refused to take another survey because of privacy concerns. Who knows how many refused to take that survey?
It was 2016. Only about 60% of Americans had a smart phone.[1]
You presuppose people are apathetic not resigned. "Google has most of my email because it has all of yours."[2]
[1] https://www.statista.com/statistics/201183/forecast-of-smart...
[2] https://mako.cc/copyrighteous/google-has-most-of-my-email-be...
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I'm sure there are a lot of businesses that can exist by knowing everything about me. And, frankly, I think it's ok if they do... as long as they have my permission. The nice thing is that this is what this change does. It makes it more clear who, and what, is sharing information about me. A world where we have apps and websites that pop up with an alert "This website will share information about you with Facebook, e…
This response reminds me a bit of how politicians talk to each other. Politician A says: "I feel bad for SMBs that will suffer if we prioritize privacy." Politician B responds: "I totally agree. They should just simply ask me for my permission, that seems fair, no?" Politician B is likely aware that asking for permission is going to cause the outcome that Politician A is predicting and is unhappy about, so in a way t…
Politician B can believe most people will opt in. Politician A has a history of claiming the tracking is consensual and still hasn't plainly retracted the claim.