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Apple showing signs it may soon launch a search engine

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Re: Apple showing signs it may soon launch a search engine

#61
post #27
post #10

Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.

Wouldn’t the same logic apply to bing today?

yes but Apple being in the game would be another instance of a competitor - One that is the most valuable company in the world.

Re: Apple showing signs it may soon launch a search engine

#62

But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus their web results will probably be strictly censored and say goodbye to open web. It would be a nice dream though, google having some serious competition.

They are transitioning as iPhone sales stabilize.

https://www.barrons.com/articles/apple-stock-services-busine...

It’s not all about the hardware anymore.

Re: Apple showing signs it may soon launch a search engine

#63
post #24

Earlier quoted context omitted.

Basic things that I feel like should be trivial for Siri to handle. The biggest issue by far is how bad the voice dictation is for sending messages. It almost never gets it right. I'm not opposed to an Apple search engine if it works. Would happily use it. But the way Siri has stagnated doesn't inspire a whole lot of confidence for me.

That's odd. I use Siri with CarPlay in my car and a very low-quality mic from an aftermarket headunit, and it's able to capture probably 80%, if not more, of my voice-to-texts when I'm trying to text people hands-free. The only real issue Siri has there more often is when I ask it a more complicated query for playing music a certain non-trivial way, like "Play music by X from their latest album" or similar.

A lot of it comes down to your accent. It seems like Siri is trained well for a very particular voice, and if you fall in that range it works great.

If you fall outside that range... It might get one in three words correct.

Re: Apple showing signs it may soon launch a search engine

#64
Apple's MO is vertical integration. So this only makes sense in the context of a vertical integration play. The article talks about some of ways a search engine could integrate with existing products, but they don't seem very compelling.

On that score, this doesn't look like it will happen, despite appearances.

On the other hand, if Apple is also working on another, secret, project that would integrate well with search, that would be a different matter.

Re: Apple showing signs it may soon launch a search engine

#65

I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.

Maybe they should build their own indexing backend and buy up DuckDuckGo for the frontend/user base/etc.

Re: Apple showing signs it may soon launch a search engine

#66
post #6

If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.

This is interesting to me. As someone who works at Google, and is a huge Android fan (and Apple hater), I am constantly astounded at how bad Assistant seems to be for me, and how good Siri seems to be for my friends.

Maybe I just speak really unclearly? Unfortunately, basically all of my friends have iPhones (even at Google), so it's hard to know if it's just me.

Re: Apple showing signs it may soon launch a search engine

#68
post #55

I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.

I honestly don't like my search results mingled with the advertising industry: there is bias in all results, you can't trust in information if it is not impartial. People used to create content to advance knowledge, but the amount of crap nowadays motivated my money (even if it is good quality) concerns me about the education of the human civilization as a whole. "The love of money (greed) is the root of all evil": G…

Agreed totally

there are parts of Microsoft that are also very honest

For that matter there are even divisions within Google that want to do good stuff

However, Amazon, Facebook and 90% of Google are basically just the precursors of The Matrix now

Their ideal is that all people are mindless zombies, living on universal basic income, like vegatbles/animals, and spending all their money on AmazooogleBook

Re: Apple showing signs it may soon launch a search engine

#69

Google Maps is slightly superior to Apple Maps but the gap continues to narrow and it's possible that Apple will pull ahead. The competition between the two means that it's important for new features to be added and incorrect data to be fixed. On the other hand, Apple's search in the App Store app is so bad that I use DDG or Google to search for apps.

Android does not even have an app for Apple Maps. I certainly don't wish the success of Apple search if they are going to follow the model of Apple Maps and many of their other attempts with the closed ecosystem.

Re: Apple showing signs it may soon launch a search engine

#70
post #6

If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.

This is interesting to me. As someone who works at Google, and is a huge Android fan (and Apple hater), I am constantly astounded at how bad Assistant seems to be for me, and how good Siri seems to be for my friends. Maybe I just speak really unclearly? Unfortunately, basically all of my friends have iPhones (even at Google), so it's hard to know if it's just me.

Grass is always greener on the other side. If you used siri you would be confronted with the bad instead of only seeing the good (this goes for anything which you are not using)
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