Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.
Monopolist in one market refrains from competing in another market in order to weaponize antitrust investigation into competitor from a third market.
Apple showing signs it may soon launch a search engine
21–30 of 198 posts
Re: Apple showing signs it may soon launch a search engine
#22It's always a tempting story - Apple have the resources, they could make a lot of money from making it the Safari and iOS default, and they're pushing in to services for growth, but people have been suggesting that Apple will launch a search engine "soon" for at least a decade. It hasn't happened yet and there's no particularly significant reason to believe it'll happen now. That said, it would be nice if Google had…
Perhaps I’m cynical but I do think search has changed in fundamental and noticeable ways in the last five years but none of the change has been for the better. More ads, more “personalized” with more tracking, more results based on what the algorithm thinks I mean instead of what I’ve actually typed. I much preferred Google circa 2006 when it was much more intuitive and much less “innovative.”
Re: Apple showing signs it may soon launch a search engine
#23If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
i've learned to use siri by knowing the select few commands it understands and memorizing the wording. modifying myself to conform to the tool.
Re: Apple showing signs it may soon launch a search engine
#24If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
What sort of tasks were you using GA for? I use mine to turn a smart plug on or off, and set a timer when cooking. Nothing else I've ever wanted to do via my Pixel 2 is reliable enough to waste time trying. Sending a WhatsApp while driving is the one thing I keep wanting to do, but it's hopeless.
I'm not opposed to an Apple search engine if it works. Would happily use it. But the way Siri has stagnated doesn't inspire a whole lot of confidence for me.
Re: Apple showing signs it may soon launch a search engine
#25If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
What sort of tasks were you using GA for? I use mine to turn a smart plug on or off, and set a timer when cooking. Nothing else I've ever wanted to do via my Pixel 2 is reliable enough to waste time trying. Sending a WhatsApp while driving is the one thing I keep wanting to do, but it's hopeless.
Re: Apple showing signs it may soon launch a search engine
#26If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
What sort of tasks were you using GA for? I use mine to turn a smart plug on or off, and set a timer when cooking. Nothing else I've ever wanted to do via my Pixel 2 is reliable enough to waste time trying. Sending a WhatsApp while driving is the one thing I keep wanting to do, but it's hopeless.
Re: Apple showing signs it may soon launch a search engine
#27Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.
Re: Apple showing signs it may soon launch a search engine
#28If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
What sort of tasks were you using GA for? I use mine to turn a smart plug on or off, and set a timer when cooking. Nothing else I've ever wanted to do via my Pixel 2 is reliable enough to waste time trying. Sending a WhatsApp while driving is the one thing I keep wanting to do, but it's hopeless.
Re: Apple showing signs it may soon launch a search engine
#29I don’t completely trust Apple with doing ads as they already do plenty of self-dealing with their own ad system.
If anything, they should jedison their ad product altogether.