Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.
Wouldn’t the same logic apply to bing today?
Apple showing signs it may soon launch a search engine
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Re: Apple showing signs it may soon launch a search engine
#62But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus their web results will probably be strictly censored and say goodbye to open web. It would be a nice dream though, google having some serious competition.
https://www.barrons.com/articles/apple-stock-services-busine...
It’s not all about the hardware anymore.
Re: Apple showing signs it may soon launch a search engine
#63Earlier quoted context omitted.
Basic things that I feel like should be trivial for Siri to handle. The biggest issue by far is how bad the voice dictation is for sending messages. It almost never gets it right. I'm not opposed to an Apple search engine if it works. Would happily use it. But the way Siri has stagnated doesn't inspire a whole lot of confidence for me.
That's odd. I use Siri with CarPlay in my car and a very low-quality mic from an aftermarket headunit, and it's able to capture probably 80%, if not more, of my voice-to-texts when I'm trying to text people hands-free. The only real issue Siri has there more often is when I ask it a more complicated query for playing music a certain non-trivial way, like "Play music by X from their latest album" or similar.
If you fall outside that range... It might get one in three words correct.
Re: Apple showing signs it may soon launch a search engine
#64On that score, this doesn't look like it will happen, despite appearances.
On the other hand, if Apple is also working on another, secret, project that would integrate well with search, that would be a different matter.
Re: Apple showing signs it may soon launch a search engine
#65I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.
Re: Apple showing signs it may soon launch a search engine
#66If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
Maybe I just speak really unclearly? Unfortunately, basically all of my friends have iPhones (even at Google), so it's hard to know if it's just me.
Re: Apple showing signs it may soon launch a search engine
#67Maybe Apple could use it to search for wherever their developer documentation went.
Re: Apple showing signs it may soon launch a search engine
#68I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.
I honestly don't like my search results mingled with the advertising industry: there is bias in all results, you can't trust in information if it is not impartial. People used to create content to advance knowledge, but the amount of crap nowadays motivated my money (even if it is good quality) concerns me about the education of the human civilization as a whole. "The love of money (greed) is the root of all evil": G…
there are parts of Microsoft that are also very honest
For that matter there are even divisions within Google that want to do good stuff
However, Amazon, Facebook and 90% of Google are basically just the precursors of The Matrix now
Their ideal is that all people are mindless zombies, living on universal basic income, like vegatbles/animals, and spending all their money on AmazooogleBook
Re: Apple showing signs it may soon launch a search engine
#69Google Maps is slightly superior to Apple Maps but the gap continues to narrow and it's possible that Apple will pull ahead. The competition between the two means that it's important for new features to be added and incorrect data to be fixed. On the other hand, Apple's search in the App Store app is so bad that I use DDG or Google to search for apps.
Re: Apple showing signs it may soon launch a search engine
#70If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
This is interesting to me. As someone who works at Google, and is a huge Android fan (and Apple hater), I am constantly astounded at how bad Assistant seems to be for me, and how good Siri seems to be for my friends. Maybe I just speak really unclearly? Unfortunately, basically all of my friends have iPhones (even at Google), so it's hard to know if it's just me.