Earlier quoted context omitted.
> The mechanisms used by Hey and xCloud would clearly be used by less trustworthy companies for nefarious purposes. Sorry but no. What mechanism was “Hey” using that could possibly be abused by a malicious app or malicious app author? If “Hey” advertised themselves as B2B without any self-service option then Apple, by their own words, would have let the app on the store. Being B2C or having self-service (even if the…
They aren’t undocumented carve outs. Anyone can produce a reader app.
Netflix, Kindle and others are exempted from the self-service sign-up requirement because Apple knows they can’t win a PR fight against them. Spotify has self-service sign-up in the app, but that’s because they’ve always had a free tier, where’s there’s no free/gratis membership tier for Netflix or Kindle.
If you try it yourself right now Apple will require you to have a self-service signup flow in your app, which is only viable if you have a free tier - otherwise you’ll have to pay the 30% rent or let your iOS users use your service for free indefinitely because you can’t put up a “your free trial has ended” message.