Earlier quoted context omitted.
> I actually think it’s about keeping iDevices safe. How are Hey or xCloud about keeping iDevices safe?
The mechanisms used by Hey and xCloud would clearly be used by less trustworthy companies for nefarious purposes. Hey was able to alter their app trivially to comply with the guidelines, so it actually represents nothing at all here. xCloud can’t be altered to comply, but nevertheless if app steaming were allowed in general, all of App review could be bypassed by bad actors.
Don’t accept the bullshit Apple offers for the App Store. It has always been about the benjamins, and to over a trillion dollars of success.