If you have a small set of users who bought lifetime accounts to bet on a company you founded than even with new company I would bend over backwards to make sure their needs are met as a thank you.
Otherwise some gets the bright idea to put up a joynet sucks web page with proper Google approved SEO and makes this little PR bump a big EFFING MOUNTAIN!'
jasonhoffman, I imagine you have less than 12 hours before that happens..as TechCrunch may do it for 'free'..:)