> ...the Ive Doctrine: Always strive for the next version of your product to be thinner and lighter than the current one. I'd say it follows a rule of "every sequel to a hit movie is worse than original" more. I worked in OEM electronics since 2007, and I saw this happening all and every time with big public companies. In the industry, we have a term for that. We call it "Brand Fade" It is near impossible for a big c…
- Terminator 2: Judgement Day
- Aliens
- Back to the Future Part 2