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T-Mobile demand Lemonade to stop using the color magenta

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Re: T-Mobile demand Lemonade to stop using the color magenta

#53
post #24

For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar. (Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&c... )

You're from Germany by any chance? I think that in Lemonade german site, they changed the color to a darker pink (probably until the issue with T-mobile is finished)

I'm not from Germany, but I did notice that they changed the color for the German site. My comparison is to the American site.

Re: T-Mobile demand Lemonade to stop using the color magenta

#54
post #24

For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar. (Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&c... )

You're from Germany by any chance? I think that in Lemonade german site, they changed the color to a darker pink (probably until the issue with T-mobile is finished)

Well, based on a 2017 version of their site in archive.org, their 'pink' is rgb(214, 0, 109) while T-Mobile's current pink is rgb(226, 0, 116). Not the same, but as a graphic designer, I think they'd be visually indistinguishable for most people unless comparing bordering swatches.

But fuck T-Mobile though. Magenta is a primary color in most types of print. That they can somehow stop other people from using it is bullshit.

Re: T-Mobile demand Lemonade to stop using the color magenta

#57
post #44
post #2

This might seem like overreach, but is just a natural consequence of trademark laws. If you can trademark a name as simple as "apple", and if you can trademark an icon as simple as 4 squares of identical size and shape next to another (windows/microsoft), then it becomes quite obvious that colors are treated the same. In the end, trademark laws as a whole will have to be reformed, but this is just a natural consequen…

Color is an interesting thing, however. Because there are only so many colors to go around. Imagine if companies could reserve an entire letter. All words beginning with that letter would belong to them.

You mean like Apple did with the lowercase "I"?
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