T-Mobile demand Lemonade to stop using the color magenta
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Re: T-Mobile demand Lemonade to stop using the color magenta
#2This might seem like overreach, but is just a natural consequence of trademark laws.
If you can trademark a name as simple as "apple", and if you can trademark an icon as simple as 4 squares of identical size and shape next to another (windows/microsoft), then it becomes quite obvious that colors are treated the same.
In the end, trademark laws as a whole will have to be reformed, but this is just a natural consequence of the current laws.
Re: T-Mobile demand Lemonade to stop using the color magenta
#3This ownership of color is just ridiculous.
By that logic, Google is literally using the Fuchsia color #FF00FF for Fuchsia OS which is literally classed a Magenta as the web color!
T-Mobile, I dare you to sue Google.
Re: T-Mobile demand Lemonade to stop using the color magenta
#4Unfortunately they have to do this if they don’t want to lose the trademark. You can’t trademark something if it’s deemed to be of common use. Of course if your trademark is a color then this can be quite difficult.
Re: T-Mobile demand Lemonade to stop using the color magenta
#5Worth reading just for the colorful puns.
Re: T-Mobile demand Lemonade to stop using the color magenta
#6[deleted]
Re: T-Mobile demand Lemonade to stop using the color magenta
#7This might seem like overreach, but is just a natural consequence of trademark laws. If you can trademark a name as simple as "apple", and if you can trademark an icon as simple as 4 squares of identical size and shape next to another (windows/microsoft), then it becomes quite obvious that colors are treated the same. In the end, trademark laws as a whole will have to be reformed, but this is just a natural consequen…
Well, there is a thing called colormark, But as far as I know, color marks apply to companies from the same industry. T-Mobile and Lemonade are not in the same industry therefore, Lemonade should be able to use Magenta.
Re: T-Mobile demand Lemonade to stop using the color magenta
#8Unfortunately they have to do this if they don’t want to lose the trademark. You can’t trademark something if it’s deemed to be of common use. Of course if your trademark is a color then this can be quite difficult.
I am more amazed that they issued that patent in the first place.
edit - sorry, mistake, I meant trademark. I didn't know that wording mistakes were downvoted so harshly.
I am amazed they can even claim a trademark over magenta, is that better?
Re: T-Mobile demand Lemonade to stop using the color magenta
#9For some background, the reason these laws exist is to protect consumers from counterfeiters. If someone produces jewelry in a clean baby blue box, customers will start to expect that same level of quality, etc. They will be ripped off if someone else uses the same packaging but a low quality product.
However many things have to be considered from the consumers perspective. Is there likely confusion? Is one of the main things courts are supposed to consider.
Re: T-Mobile demand Lemonade to stop using the color magenta
#10This ownership of color is just ridiculous. By that logic, Google is literally using the Fuchsia color #FF00FF for Fuchsia OS which is literally classed a Magenta as the web color! T-Mobile, I dare you to sue Google.
And in that case you could argue that they’re in the same industry