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For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar. (Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&c... )
Still pretty close.
Where's the line then?
Earlier quoted context omitted.
> Unfortunately they have to do this if they don’t want to lose the trademark. That's what the lawyers say, anyway. Thousands of companies manage to do business for decades without egregious trademark actions.
Consider this scenario: Company A has a trademark. Company B creates its own product (perhaps trademarked as well) which is somewhat similar to Company A's trademark but in a sufficiently different product space that a lawsuit by Company A would seem potentially frivolous. Company B then grows its business over several years, starts moving into adjacent product categories, and ends up with a product that now could ge…
This might seem like overreach, but is just a natural consequence of trademark laws. If you can trademark a name as simple as "apple", and if you can trademark an icon as simple as 4 squares of identical size and shape next to another (windows/microsoft), then it becomes quite obvious that colors are treated the same. In the end, trademark laws as a whole will have to be reformed, but this is just a natural consequen…
Imagine if companies could reserve an entire letter. All words beginning with that letter would belong to them.
This ownership of color is just ridiculous. By that logic, Google is literally using the Fuchsia color #FF00FF for Fuchsia OS which is literally classed a Magenta as the web color! T-Mobile, I dare you to sue Google.
And in that case you could argue that they’re in the same industry
For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar. (Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&c... )
Is this really what companies worry about? An insurance (edit: ha, I thought it was a beverage company until I read another comment) company is using a similar colour as our telecommunications company so let's get lawyers involved?
For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar. (Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&c... )
Is this really what companies worry about? An insurance (edit: ha, I thought it was a beverage company until I read another comment) company is using a similar colour as our telecommunications company so let's get lawyers involved?
For some background, the reason these laws exist is to protect consumers from counterfeiters. If someone produces jewelry in a clean baby blue box, customers will start to expect that same level of quality, etc. They will be ripped off if someone else uses the same packaging but a low quality product. However many things have to be considered from the consumers perspective. Is there likely confusion? Is one of the ma…
I'm so sorry to do this, but it's "counterfeiters".
This might seem like overreach, but is just a natural consequence of trademark laws. If you can trademark a name as simple as "apple", and if you can trademark an icon as simple as 4 squares of identical size and shape next to another (windows/microsoft), then it becomes quite obvious that colors are treated the same. In the end, trademark laws as a whole will have to be reformed, but this is just a natural consequen…
Earlier quoted context omitted.
Still pretty close.
pretty close? Where's the line then?
Amusingly I have 2 LCD monitors here, an acer and a samsung, and when I put Tmobile on the Samsung and Lemonade on the Acer, the colors look functionally identical to the naked eye.