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Peloton S-1

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Re: Peloton S-1

#61

Post by brendanw »

jdm2212 wrote: post #57
jgys wrote: post #49

Earlier quoted context omitted.

> compared to driving to e.g. SoulCycle or a spin class Radical idea: rather than choosing between a $2,000 stationary bike for your living room or burning a bunch of fossil fuels to move yourself and your 2,000+ pounds of motor vehicle to a gym to ride somebody else's stationary bike, you could just buy an ordinary bike and ride around outside. You could probably even buy a indoor trainer for your ordinary bike as w…

At least in the US, trying to ride a bike outdoors in a lot of places is a good way to get yourself killed by a car. I've spent the last 5 years in NYC and SF (which are both very bike friendly). I bike rarely and pretty cautiously, but even so all of my closest calls with getting killed by a car have been on a bike.

How about the Presidio for riding? I am not a cyclist. I incurred a foot injury recently, and have been thinking of ways I can exercise without impacting my feet too much. I've thought riding a bicycle around the Presidio could be pretty nice.

Re: Peloton S-1

#62

Post by gamblor956 »

jgys wrote: post #49
cellis wrote: post #27

Earlier quoted context omitted.

I bought one. I like it because it's pretty high quality, I didn't have to pay cash ( using Affirm it's 62/mo /39 months), and I was able to test ride 2 of them for free ( apartment complex has a gym with one, but very hard to get a time to ride ). My girlfriend likes it because it saves tons of time compared to driving to e.g. SoulCycle or a spin class and they have nice social features like a competition ladder. Bu…

> compared to driving to e.g. SoulCycle or a spin class Radical idea: rather than choosing between a $2,000 stationary bike for your living room or burning a bunch of fossil fuels to move yourself and your 2,000+ pounds of motor vehicle to a gym to ride somebody else's stationary bike, you could just buy an ordinary bike and ride around outside. You could probably even buy a indoor trainer for your ordinary bike as w…

Radical idea: Peloton's target market is the kind of person who is willing to spend $2000 on an indoor spin bike either as their primary mode of exercise or as one of many bikes they own. Especially people who want to spin during times of inclement or excessive warm weather.

The Peloton may not make much sense to people living in pleasant cycling meccas on the West Coast, but east of the Rockies the weather is a lot worse and being able to spin indoors is huge.

Re: Peloton S-1

#64

Post by ska »

gamblor956 wrote: post #62
jgys wrote: post #49

Earlier quoted context omitted.

> compared to driving to e.g. SoulCycle or a spin class Radical idea: rather than choosing between a $2,000 stationary bike for your living room or burning a bunch of fossil fuels to move yourself and your 2,000+ pounds of motor vehicle to a gym to ride somebody else's stationary bike, you could just buy an ordinary bike and ride around outside. You could probably even buy a indoor trainer for your ordinary bike as w…

Radical idea: Peloton's target market is the kind of person who is willing to spend $2000 on an indoor spin bike either as their primary mode of exercise or as one of many bikes they own. Especially people who want to spin during times of inclement or excessive warm weather. The Peloton may not make much sense to people living in pleasant cycling meccas on the West Coast, but east of the Rockies the weather is a lot…

On the other hand, if you already have a decent bike a trainer or a set of rollers is a lot less than $2k...

Re: Peloton S-1

#65

Post by pattisapu »

uptown wrote: post #11

Under the risks section: "We derive a significant majority of our revenue from sales of our Bike and a decline in sales of our Bike would negatively affect our future revenue and operating results;" What many people don't know is that you can access all their classes using your own exercise bike and their apps, paying a little over 1/4 of the normal monthly subscription fee. The limitations of this approach is that y…

I have it and I like how the whole package works together -- in particular, how certain teachers are very careful to show how to keep good form for your back etc.

When I see a guy on the same exact machine as me, showing bad form like a slightly curved back or whatever with the heels, and then correcting to the proper form, referencing the same bike, on a giant Android tablet in front of me, that is very helpful.

And this whole thing is sitting right there in my room as a ready to go thing whenever -- taking mini-obstacles out of the way like going to the gym, studying proper form without someone having to ape it for me, etc. are admittedly pretty trivial things -- for a lazy sack like me, having all these done and together has made a difference.

"It just works."

(Edited for grammar.)

Re: Peloton S-1

#66

Post by brendanw »

mdorazio wrote: post #43
askafriend wrote: post #21

Earlier quoted context omitted.

Have you seen how expensive a gym membership is?

Under $30 a month for a 24 hour fitness membership via Costco with zero initial cost ;) "Nice" gyms like Equinox are of course significantly more. It's important to segment the gym market into different tiers and niches, and figure out what the market size is for each. Same as for direct equipment sales like this. To your point, though, I suspect the people who would pony up for a Peloton are the same people who woul…

Not to mention the shady business practices of many gyms. Search "Planet Fitness requiring direct withdrawals" on reddit.

Re: Peloton S-1

#67

Post by gamblor956 »

Alex3917 wrote: post #56
gamblor956 wrote: post #47

Earlier quoted context omitted.

This is nothing like Juicero. Peloton addresses two real needs in the exercise marketplace: home-based classes, and high-quality exercise machines. It simply combined both into one product. There is huge demand for the former, especially from white-collar workers with high demands on their free time, and a a fair amount of demand for the latter. At $2000, a Peloton bike is $1000 to $2000 cheaper than the cheapest car…

Bikes are usually 20 - 35% off when the next years models come out, which e.g. is this week for Cannondale. You can easily get a carbon Synapse for less than 2K from almost any bike shop that sells them, or even REI. It’s an endurance bike, but for doing low cardio you wouldn’t necessarily want a race bike anyway.

You can easily get a carbon Synapse for less than 2K from almost any bike shop that sells them, or even REI.

True, REI has the Synapse on sale for $1700 right now not including delivery. Once you add a trainer of the equivalent functionality as the Peloton trainer, you're looking at $2500 spent. Add in a screen, and you're looking at $2700 for a small screen or $3500 for a similar-size screen as on the Peloton.

Re: Peloton S-1

#68

Post by raoulj »

brendanw wrote: post #61
jdm2212 wrote: post #57

Earlier quoted context omitted.

At least in the US, trying to ride a bike outdoors in a lot of places is a good way to get yourself killed by a car. I've spent the last 5 years in NYC and SF (which are both very bike friendly). I bike rarely and pretty cautiously, but even so all of my closest calls with getting killed by a car have been on a bike.

How about the Presidio for riding? I am not a cyclist. I incurred a foot injury recently, and have been thinking of ways I can exercise without impacting my feet too much. I've thought riding a bicycle around the Presidio could be pretty nice.

As long as you stay away from the bridge and the packs of tourists, sure. But I quickly found myself wanting to over the bridge to get different/more challenging routes.

Re: Peloton S-1

#69

Post by ticmasta »

jdm2212 wrote: post #57
jgys wrote: post #49

Earlier quoted context omitted.

> compared to driving to e.g. SoulCycle or a spin class Radical idea: rather than choosing between a $2,000 stationary bike for your living room or burning a bunch of fossil fuels to move yourself and your 2,000+ pounds of motor vehicle to a gym to ride somebody else's stationary bike, you could just buy an ordinary bike and ride around outside. You could probably even buy a indoor trainer for your ordinary bike as w…

At least in the US, trying to ride a bike outdoors in a lot of places is a good way to get yourself killed by a car. I've spent the last 5 years in NYC and SF (which are both very bike friendly). I bike rarely and pretty cautiously, but even so all of my closest calls with getting killed by a car have been on a bike.

>> NYC and SF (which are both very bike friendly).

What? You need to visit some more cities. Just because bikes & cars co-exist in a city does not make them bike friendly.

Re: Peloton S-1

#70

Post by icedchai »

adtac wrote: post #60
rossdavidh wrote: post #58

TLDR; "We have incurred operating losses each year since our inception in 2012, including net losses of $(71.1) million, $(47.9) million, and $(195.6) million for fiscal 2017, 2018, and 2019, respectively, and expect to continue to incur net losses for the foreseeable future..."

Aha, this is what the cool kids call growth hacking! Exponential growth in net loss YoY. I've been a complete idiot trying to grow the curve in the other direction.

This is typical of most "growth" companies. Yeah, the revenue doubles.... but so do the losses.
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