Earlier quoted context omitted.
You say the shorts don't have any power to hurt tesla, but much of tesla's and elon musk's personal debt is backed by Tesla shares. If the price dips too low, it's potentially catastrophic for the company and him.
What exactly did the shorts do here? Musk has brought on all this scrutiny himself. The shorts didn't bail out Solar City, miss nearly every production target, use TSLA as a way to personally finance a lavish lifestyle, or commit securities fraud. The shorts are all over this stock because of issues like the above. They were not the cause of those issues.
If I'm long on Tesla, then I lend my shares for someone and the shares happen to fall at all (normal market variations) then I lost money. If I see more short orders then surely I'm going to get antsy, move to "a more stable share", pushing the price down a little, making some other short positions come off and starting the snowball rolling.
Add to that the ability of people to win on large short positions by selling shares 'they' are holding (pushing the price down), or knowing what major news outlets are publishing in advance, and any inkling of weakness gets multiplied beyond reality.
Surely you'd be stupid not to respect a major trading operation going short on a company you're long on; but that makes the position easy to manipulate?
If you see the sharks circling ready to depress your share price the temptation to blip the share price with an announcement "free cake for all shareholders!" is going to be strong. Especially if that might save the company.
Teach me oh wise ones, where am I wrong, what am I missing.
(I'd guess one thing would be the ability to hide the origin of bids/buys; I assume these are public.)