Earlier quoted context omitted.
> This is the same problem Netflix & Amazon have been successful in combating. The answer is to become a content owner by competing with the big labels directly. > All Spotify needs to push the big labels back on their heels is to sign a few top 40 artists of their own No way that's going to work. Music is VASTLY different from video. In video it takes more time and resources to produce each one and replays are rare.…
Well, lets also not forget that Spotify has been slowly steering itself from a pure "music playback tool" to a "music discovery tool", and a trusted one at that. They are heavily promoting things like Discover Weekly, Podcasts, playlists like RapCaviar and their various "n+Moods" and "n+Vibes" playlists. There was a great article[0] posted here some time ago, I think, that likened the algorithmic discovery "products"…
You mean become a competitor to the 3 labels for whom they depend on for their business? Not a chance. If the labels see them as competitors instead of customers they will pull their card and not renew their licenses.