Earlier quoted context omitted.
First mover advantage? Spotify has been around for many, many years before just about anyone else that matters. Since they're all basically the same thing why would you change after new ones came out? I kept with Google Music for the longest time before moving to spotify only because of the family deal (which, if I remember correctly, came before Google's deal and really the only reason why I ever switched).
Sorry, not buying it. You don't grow to 60 million paying subs on a generic product that has little more than a first mover advantage. Their subscriber count grew 50% from Sep 16 through Jul 17 alone when everyone was competing aggressively. It grew a ton after Apple Music came out. It grew a ton after Google Music came out. It grew a ton after Amazon Music came out. Maybe, just maybe, Spotify is actually really grea…
- Seamless user registration and free trial that comes with automatic recurring payment. You'd be surprised how easy it to get $5 monthly out of android/apple account without people noticing.
- Bots, lost and fake accounts
- Arrange statistics generally speaking and careful wording. "subscribers" doesn't distinguish between free trial, inactive accounts or long term regular users.
There are plentiful ways to handle PR however you like. Only the insiders really know what's happening inside a company.