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I can't think of any way out honestly. You can say anything you want about EA but I'm sure they act very rationally. If despite the heavy backlash over the years they keep doing what they're doing then it must be working for them. That's the problem with these lootboxes, given how fast they spread to every AAA games these days (including single player games where they hardly make sense in the first place) it's obviou…
Call of Duty: Modern Warfare 2 was released on Nov 10, 2009. Here's a famous image from Nov 12, 2009: https://i.kinja-img.com/gawker-media/image/upload/s--uJYUJ7W... As for your prediction, I think you're sadly spot-on. There will always be enough whales to make it worthwhile to pander to them, and milking them will be essential for any company that cares more about making money than about making a good game.
Hate all you want, "pay to win" model works for extracting as much value as you can from each user. Same concept as Tesla artificially reducing mile range. I heard from someone working in a game studio about a "whale" user spending $1M dollars on microtransactions for a mobile game.