I'm continually fascinated by the gaming community's relationship with EA. It's like, "Fool me once, shame on me. Fool me 37 times. . . ahh, what the hey, let's throw another 60 quid in this hole. I'm sure this time it'll be different."
That's the problem with these lootboxes, given how fast they spread to every AAA games these days (including single player games where they hardly make sense in the first place) it's obvious that the maths work out for them. The amount of principled gamers ending up not buying the game is probably more than compensated by the dividends of microtransactions. There are not enough gamers who care enough about the issue to stop buying the game. The marketing and network effect is simply too strong. A mob downvoting a comment on reddit won't change anything, it's nothing but slacktivism. Might as well sign an e-petition at this point.
It's not the first time it's like this. "We don't want always online DRM! We won't buy your game!", "We want to be able to host our own dedicated servers for multiplayer! We won't buy your game!". And now it's the new normal, hardly anybody expects these things from new releases or even mentions them. Lootboxes and microtransactions are headed down the same path IMO.
Here's my prediction: five years from now every big release will contain microtransactions one way or an other and nobody will find it surprising or inappropriate.