It still needs to compete with a $35k-ish sedan, which will have a driver display and power liftgate.
If given the choice I prefer a non-powered trunk opening. Opening and closing a trunk provides no hardship for me, and doing it myself is much faster than waiting for a mechanism.
Being able to pop your trunk (and have it open) on your approach to the car is actually quite convenient. I didn't think much of it until I had the option. I wouldn't call it a deal-breaker though.