How is Musk going to pull the M.3 out of the Silicon Valley limelight? It has a car image for those types of people rather than for regular honest hard-working folk. At the same time he has to sell the Model S to pull in profits. His other problem is, the number of people who can afford the Model S is shrinking while the wealth gap continually increases... even if he leaves the pricing static, which is why he needs the Model 3. The Model S looks like more like a car for "wall street lackeys", yuppies and hipsters. Even worse, it looks like a car made specifically for silicon valley and US' middle and upper management. Now you know what the Model 3 looks like...
The gutsy move was to leave himself exposed in that market, while no one made a move... but does he want to move his elitist image? Sure that kind of image works to sell it in Norway, Scandinavia, and the US' wealthy class... but he has to fashion his company into a socialist type of entity dependent on the government just like the big three.