Win8 killed momentum, stagnation ensued.
But, then GPU kicked it up a notch. The new 1080 is insane, but in itself that is not that cool.
The new killer upgrade is the display. After a whole decade of nothing suddenly there was a huge bump.
I just upgraded to an Ultra-Widescreen Acer Predator. Mind. Blown. Combine it with a 1080 (or the new 1080Ti) and your PC makes a whole generational leap forward.
And right at this moment in time, Apple stops making display and chooses shitty LG as the maker of choice.
Yes, Apple is losing the desktop, 100%.