Am I the only one that finds this ad kind of scary?
58 comments so far and not one mentions privacy.
Google can tell a lot about a person from their search history, and this ad illustrates the point well.
Google's Parisian Love Superbowl Ad
61–70 of 111 posts
Re: Google's Parisian Love Superbowl Ad
#62Earlier quoted context omitted.
Yep, but at this point, Google is literally synonymous with search. Android, however is still much less recognizable than the iPhone. Then again, marketing to that many people is something of a science, and I admit to not understanding it well.
Google may be synonymous with search. However, huge portions of the population have not integrated search into their lives as tightly as you and I have (Google says I've done 19k searches and averaged about 550 a month last year -- I rather doubt my typical customer has). Evangelizing search to the rest of the population makes Google serious amounts of money -- that is one reason they've been dumping a lot into adver…
One thing to consider: Google has a market share of 38% in Japan vs 72% in the U.S. http://www.ritholtz.com/blog/wp-content/uploads/2010/02/Plan...
Re: Google's Parisian Love Superbowl Ad
#63Earlier quoted context omitted.
Bing had my site indexed 4 days before google, and updates it more regularly! That's about all I can think of
Bing is definitely faster and more regular on new sites. Seen it time and again. But I don't know if that matters in the end. Certainly not as much as update speed on the major sites, where Google is very good.
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Re: Google's Parisian Love Superbowl Ad
#64Earlier quoted context omitted.
Bing had my site indexed 4 days before google, and updates it more regularly! That's about all I can think of
Bing is definitely faster and more regular on new sites. Seen it time and again. But I don't know if that matters in the end. Certainly not as much as update speed on the major sites, where Google is very good.
Pretty anecdotal. In that vein, I definitely see far more google IPs in my app logs when they are new and have no traffic. When I see traffic that isn't someone with a beta invite or some bot trying to find a PHP exploit, it's pretty much always google.
In fact, I just checked on two sites right now and I'm seeing 66.249.67.152, 66.249.67.49 and 66.249.68.123, all of which are googlebot. I see one yahoo IP (67.195.111.167) and nothing from msn or bing.
Re: Google's Parisian Love Superbowl Ad
#65I am not a fan of Google at all, and even I must admit the ad was pretty good. I'm interested in what's behind this reversal, though. I read that Larry and Sergey had previously vetoed any kind of Super Bowl advertising. I think albertsun and others here are right -- Bing is now a serious competitor.
Re: Google's Parisian Love Superbowl Ad
#66Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
From pg's article ( http://www.paulgraham.com/bubble.html ): ...have you ever seen a Google ad? Something is going on here. Admittedly, Google is an extreme case. It's very easy for people to switch to a new search engine. It costs little effort and no money to try a new one, and it's easy to see if the results are better. And so Google doesn't have to advertise. In a business like theirs, being the best is enough. N…
Maybe this is just what you do when you've got a lock on 95% of your market, and you're massively profitable. Defensive maneuvers make more sense when you're executing flawlessly on the offensive front, and you've got resources to spare.
Re: Google's Parisian Love Superbowl Ad
#67Earlier quoted context omitted.
"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself." Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC th…
"IIRC the checkout scanners enable the execs at these companies to watch their sales in real time.", can you provide any further information or links on this? Shocking if true, and my quick google searching was fruitless.
As crad suggests in his reply, never, ever make the mistake of thinking grocery-store chains are managed by knuckle-dragging morons. Grocery retailing is a hell of an interesting business.
A grocery store is like a miniature, specialized Disneyland. Rule #1: everything you see, from shelf height to lighting to back-end IT, is intentional. Rule #2: in the event you see something that looks arbitrary or unimportant, see rule #1.
Re: Google's Parisian Love Superbowl Ad
#68Eric Schmidt has posted to the Official Google Blog regarding the Ad...
http://googleblog.blogspot.com/2010/02/love-and-super-bowl.h...
Re: Google's Parisian Love Superbowl Ad
#69Just noticed that the version posted on Hulu has a flight from Delta Airlines come up in search. The one posted here has a flight from American Airlines. Seems that Google put some effort into remaining airline neutral.
It's way more likely that the results that came up for the AA flight were not exactly what was requested (although 100% what I'd want to see if I was searching for one of the other items on the page).
Re: Google's Parisian Love Superbowl Ad
#70I was surprised the ad didn't end with the person clicking on "I'm feeling lucky".
I think that is because of reproducibility. People are bound to repeat the searches in the ad and they will usually turn up sufficiently similar results to make them think "it works". On the other hand, "I'm feeling lucky" is much less likely to yield the same result.