41–50 of 111 posts
A minor observation, but I appreciate how they show the user highlighting text in one of their search results for truffles. Having done some usability work and watched users work on their computers, highlighting what is being read is such a common behavior, it's cool to see Google so in touch.
Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
To compete with Google on search you have to do to Google what Google did to AltaVista: be noticeably better, consistently. As you said, Google is nowhere near good enough yet.
So this is what Google is scared of, and that's why it's in their best interest to keep innovating, because otherwise someone somewhere might beat them to the next real breakthrough.
Bing so far has failed by not making any real technical progress, and only reaching parity. That means right now they have to compete on brand, and that sucks for them.
A minor observation, but I appreciate how they show the user highlighting text in one of their search results for truffles. Having done some usability work and watched users work on their computers, highlighting what is being read is such a common behavior, it's cool to see Google so in touch.
People really do that? I had no idea. Why do they highlight what's being read? I'm confused and intrigued.
Earlier quoted context omitted.
There's also Translated Search: http://www.google.com/search?hl=en&tbo=1&tbs=clir:1&...
Thanks guys, I'm aware of my options. :P I wonder if there's been a noticeable spike in search terms related to that ad, e.g. people searching for how to say "you are cute" in French.
http://www.google.com/trends/hottrends?sa=X
Though everything else related to the Superbowl has managed to show up. People continue to be enamored of The Who, and the Call Barney Stinson guy seems to have gotten his money's worth.
Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
Bing being merely as good as Google means the Bing team haven't done enough. That means they have to compete on brand, and that's really hard since Google has a stronger brand. Yahoo's search results have been on par with Google for most people's purposes for a while, but that hasn't helped them. To compete with Google on search you have to do to Google what Google did to AltaVista: be noticeably better, consistently…
A minor observation, but I appreciate how they show the user highlighting text in one of their search results for truffles. Having done some usability work and watched users work on their computers, highlighting what is being read is such a common behavior, it's cool to see Google so in touch.
Earlier quoted context omitted.
Yep, but at this point, Google is literally synonymous with search. Android, however is still much less recognizable than the iPhone. Then again, marketing to that many people is something of a science, and I admit to not understanding it well.
Google may be synonymous with search. However, huge portions of the population have not integrated search into their lives as tightly as you and I have (Google says I've done 19k searches and averaged about 550 a month last year -- I rather doubt my typical customer has). Evangelizing search to the rest of the population makes Google serious amounts of money -- that is one reason they've been dumping a lot into adver…
Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
Tell us why you think Bing is as good as Google.
Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
Bing being merely as good as Google means the Bing team haven't done enough. That means they have to compete on brand, and that's really hard since Google has a stronger brand. Yahoo's search results have been on par with Google for most people's purposes for a while, but that hasn't helped them. To compete with Google on search you have to do to Google what Google did to AltaVista: be noticeably better, consistently…
The fact that they're doing lifestyle branding is actually a pretty bad sign. It means they feel Bing represents a real threat.
Lucky for Google, Microsoft sucks at advertising. Imagine if they had to compete with someone who was as good at lifestyle branding as Coca-Cola.