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Google's Parisian Love Superbowl Ad

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Re: Google's Parisian Love Superbowl Ad

#21

Post by patio11 »

psawaya wrote: post #20
acangiano wrote: post #17

Earlier quoted context omitted.

Search is where they make their dough.

Yep, but at this point, Google is literally synonymous with search. Android, however is still much less recognizable than the iPhone. Then again, marketing to that many people is something of a science, and I admit to not understanding it well.

Google may be synonymous with search. However, huge portions of the population have not integrated search into their lives as tightly as you and I have (Google says I've done 19k searches and averaged about 550 a month last year -- I rather doubt my typical customer has). Evangelizing search to the rest of the population makes Google serious amounts of money -- that is one reason they've been dumping a lot into advertising search as a desired behavior this year (in Japan at least).

Both the US and Japan are rich countries with ubiquitous net access and mature Internet markets, right? What do you think was the growth in the number of searches last year for each country? Pick a percentage.

Here's the real numbers: http://bit.ly/aFdenY (I used bit.ly only because the URL gives away the surprise.)

I don't think we're anywhere near Peak Search, either. (For example, I'm seeing YOY growth in the 50% region on some very popular queries for non-techie customers like, e.g., [halloween bingo cards].)

Re: Google's Parisian Love Superbowl Ad

#23

Post by llimllib »

Alex3917 wrote: post #19
albertsun wrote: post #15

Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…

"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself." Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC th…

And how would they be able to distinguish between a sale due to an ad and one that's not? Or are you merely saying that "these companies" (like CareerBuilder? or do you just mean Coke, Bud Light, and Doritos?) have so much revenue that merely Super Bowl Sunday pays for the ads?

Re: Google's Parisian Love Superbowl Ad

#26

Post by heyitsnick »

Alex3917 wrote: post #19
albertsun wrote: post #15

Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…

"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself." Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC th…

"IIRC the checkout scanners enable the execs at these companies to watch their sales in real time.", can you provide any further information or links on this?

Shocking if true, and my quick google searching was fruitless.

Re: Google's Parisian Love Superbowl Ad

#28

Post by n8agrin »

A minor observation, but I appreciate how they show the user highlighting text in one of their search results for truffles. Having done some usability work and watched users work on their computers, highlighting what is being read is such a common behavior, it's cool to see Google so in touch.

Re: Google's Parisian Love Superbowl Ad

#29

Post by jonny_noog »

patrickgzill wrote: post #7

Do you as an English-only speaker, really want to marry and have kids with a French-only speaking woman when you don't even know how to say "you are cute" in French? So the premise seems a little dumb.

When I first met the German woman who is now my wife, she could barely speak a coherent English sentence, but we managed. Two weeks later we were a couple, a year later we were married. That was 7 years ago this month.

I still don't know how to say "You are cute" in German.

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