I'm surprised they advertised search, and not, say, the Nexus One or any of their newer products. Still, definitely one of the best commercials I've seen.
Google's Parisian Love Superbowl Ad
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Re: Google's Parisian Love Superbowl Ad
#12Seemed like a first draft ad to me. Seriously, that was an afternoon of work.
It seems appropriate. Google is all about minimalism in design.
Re: Google's Parisian Love Superbowl Ad
#13Seemed like a first draft ad to me. Seriously, that was an afternoon of work.
Isn't that the beauty of it though?
Re: Google's Parisian Love Superbowl Ad
#14Seemed like a first draft ad to me. Seriously, that was an afternoon of work.
How would you improve this ad with more time? It seemed fairly well polished, for a simple premise.
Re: Google's Parisian Love Superbowl Ad
#15Great commercial, but the main message for me is that the Bing team has been doing something right.
The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives.
Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself. Those companies products don't do enough to differentiate themselves, so brand advertising has to do it.
This could be a sign that the search (really the information discovery) market is maturing and that product innovation will slow down as the major players focus all their attention on marketing and battling for market share. I hope not. While Google Search is good, it's nowhere near good enough yet.
Re: Google's Parisian Love Superbowl Ad
#16Re: Google's Parisian Love Superbowl Ad
#17I'm surprised they advertised search, and not, say, the Nexus One or any of their newer products. Still, definitely one of the best commercials I've seen.
Search is where they make their dough.
Re: Google's Parisian Love Superbowl Ad
#18Beautifully executed. The music was just right. Did a great job of showcasing the features that they have added to search (especially translations and flight status). It was such a stark contrast the other ads, really shows how well Google knows themselves. We find you information, and we make it incredibly simple.
The Batman one was awesome. Too bad I can't find it anywhere. It was hilarious.
Re: Google's Parisian Love Superbowl Ad
#19Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…
"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself."
Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC the checkout scanners enable the execs at these companies to watch their sales in real time.
Re: Google's Parisian Love Superbowl Ad
#20I'm surprised they advertised search, and not, say, the Nexus One or any of their newer products. Still, definitely one of the best commercials I've seen.
Search is where they make their dough.
Yep, but at this point, Google is literally synonymous with search. Android, however is still much less recognizable than the iPhone. Then again, marketing to that many people is something of a science, and I admit to not understanding it well.