There is a massive YouTube and Instagram industry of outright faking craft and cooking tips. They're not just bad or a stretch, they're intentionally fabricated, made at scale by TheSoul Publishing with 550 employees. That's because making cool things looking surprisingly easy goes viral way better than actual reality-grounded instructions, and for the adtech giants nothing matters except the number of clicks. Before…
I just looked into it.. Ugh, this kind of content is just abysmal. 25 GLUE GUN HACKS YOU HAVE TO TRY 24 SIMPLE BEAUTY TRICKS TO MAKE YOU LOOK FABULOUS https://www.youtube.com/c/5MinuteCraftsYouTube/ Who are the people watching this stuff? I assume it's largely women and parents, as a lot of the "hacks" are beauty or parenting related. I watched a few minutes and all the ideas were just... terrible? Ranging from silly…
Video does particularly well with this segment (as opposed to text) because of the nature of parenting and housekeeping -- lots of time spent on your feet with busy hands and occasionally available eyes. The same reason radio/long-form podcasting is popular with truckers. Or text with office workers (relatively speaking). It's entertainment you can engage with during work hours between or during tasks.