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Ferrari Luce

ferrari.com

591–600 of 959 posts

Re: Ferrari Luce

#591

Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson. Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( f…

It reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music... someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it. There were plenty of points along the way where the disaster could have been averted.

is it like a sunk cost issue? 'cos AAA computer games seem to have that issue

Re: Ferrari Luce

#592
post #457

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

Not really, I love the original Taycan. It's too bad the second generation looks a bit more like BYD/Model 3, I wish they would have stayed with the original design even if it means staying with lower range.

Re: Ferrari Luce

#594
post #578
post #511

Earlier quoted context omitted.

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now. I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances. For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

Never buy a Hyundai/Kia. They make the dumbest cost cutting decisions, like their recent immobilizer fiasco. The dealers are also, largely without exception, terrible.

Several Kia models produced around 2005 incorporated the questionable design of having the engine control electronics located below the oil sump - as I've seen first-hand what that does to the vehicle's maintenance costs, I'm inclined to agree with you!

Re: Ferrari Luce

#595
post #587

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

This is a $300k car with over a thousand horsepower. Housewives are not the target market.

Why would you think that? Rich housewives/spouses do exist.

The Urus is at least to me the equivalent kind of car. Captures a market that does not appeal to traditional lambos. I could see this doing the same.

Re: Ferrari Luce

#596
post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars.

I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see.

This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most certainly is not, however, is a 500k+ Ferrari.

Re: Ferrari Luce

#598
post #481

Earlier quoted context omitted.

What’s awesome about it? It’s not too bad (at least it’s not lit like a Christmas tree), but I’m not sure it’s an awesome UI. Looks like an extremely boring conventional one. That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.

>What’s awesome about it? The fact that it's extremely boring and conventional? >That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings. In this car? A gimmick, could maybe help someone who's trying to learn to drive a bit smoother. In a track car? Useful cornering data

An XY scatter plot of g forces on its own isn’t very useful, this is why multichannel analysis tools like i2 exist so you can look at things like lateral g vs yaw rate or steering angle.

Re: Ferrari Luce

#599

Earlier quoted context omitted.

It has way more character. The Ferrari basically looks fungible with every other EV.

often saying something has character is a euphemism for being ugly

It has more character because it’s lower, has sharper, sportier lines, and more refined shape. Also the frontend just has a pleasant retro-futuristic design (as does the rest of the car). This ferrari, besides having none of ferrari dna, is an amorphous blob, high off the ground, and all the lines screaming family crossover. Even if someone likes the design, which I don’t doubt there are people that do, it’s objectively a worse looking sports car than the Hyundai mentioned above. More subjectively speaking, the Luce’s frontend also just does not flow nicely together. It almost feels weird for the sake of being contrarian, to show how much it’s not tied to a „regular” car shape, due to being an EV. You can design a car from the ground up for the sake of being an EV and not have it look… like that

Re: Ferrari Luce

#600
post #195

Lots of comments saying it looks ugly. I don't agree. But the $650,000 price tag is not pretty - that I can agree on. I know people will pay that.

I didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood. The interior is very nice. The rest of Ferrari can hopefully borrow from this.

Yeah, I think that if this was the fabled Apple Car most people would say it was quite nice. People are probably mostly hung up on it not really looking like a Ferrari.
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