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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#484

Y'all are trying to make fun of this, but it's really a brilliant tactical move. Think about it; Musk desperately needs to flip Twitter, and this branding change both makes the site much more attractive for a potential buyout from a porn company, and also lowers the valuation of Twitter even further to the point where it's probably within range for a decently sized porn company to buy.

I don't think this is the end game.

If you haven't read The Founders by Jimmy Soni, I'd recommend it. Musk has had a fascination with "X" for a long long long time.

This is just his latest attempt to make a platform that does everything. It's what he wanted PayPal to be.

He's not going to sell Twitter as "X.com" because X is his grand plan.

Re: Twitter has officially changed its logo to ‘X’

#485

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

exactly my thought. the stupidity of it, renaming something that had become part of the every day slang.

Re: Twitter has officially changed its logo to ‘X’

#486
post #370

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.

[deleted]

Re: Twitter has officially changed its logo to ‘X’

#487

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

>This man is burning anything that had any value at Twitter

Good, never liked these massive social media conglomerates. Give me back my forums.

Re: Twitter has officially changed its logo to ‘X’

#489

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Just imagining trying to search for anything related to x.com is ruining my day

Re: Twitter has officially changed its logo to ‘X’

#490
post #476
post #468

Earlier quoted context omitted.

> so Elon can use a domain he's sat on since '99 seems exceedingly foolish. As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service. 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. Ref: ht…

> 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. I was just wondering how in the world did Elon manage not to sell "x.com" to a porn company for shits and giggles. It being in the custody of PayPal explains that.

Likely he just has a fetish for the letter x
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