Earlier quoted context omitted.
Should we teach kids to use TikTok and Facebook so they will be better prepared to help with future office marketing tasks too? This line of thinking is poison and will only amplify the monopolisic power of whatever select companies make the taught-in-schools list. Proprietary technology has no place in educational institutions.
1. If basically all office jobs dealt with online marketing, then yes, we should teach facebook and TikTok in school. But almost no office jobs are related to marketing and so no we shouldn’t teach those tools. It’s an apples and oranges comparison. 2. Schools shouldn’t be trying to be in charge of shaping corporations. That isn’t and shouldn’t be a goal of teaching children. 3. That’s an arbitrary opinion you have.…
In a marketing class, you absolutely would have to involve social media, otherwise your class would be outdated bunk. Traditional advertising doesn't work on new generation platforms. And billboards, TV ads, and magazine ads are expensive, inefficient, poorly targeted advertising, for all but the wealthiest behemoths of companies.
The same methods behind TV ads don't translate to social media ads. Social media ads aren't just trimmed down traditional ads.