Earlier quoted context omitted.
That was my immediate thought as well. Their choice of a scruffy looking guy (nothing wrong with it in and of itself) says a lot about their intended audience. Hard to imagine Apple or Google marketing a product with that kind of imaging.
As a "scruffy looking guy", what does it tell you? I'm curious what you are able to glean about me and other "scruffies" by virtue of our facial hair
It's not personal, just an observation.