I wonder if this is what gets VR to take off. Seems like Oculus will be way too expensive for practical use. Once people start getting content out there all you'll need is a $20 cardboard kit to take advantage of that. You could have several of these say at a music festival hanging around and watch them from your house at your leisure without having to deal with heat and crowds. And worse you go see an artist on one…
Using Cardboard is disarmingly cool the first time you see it, but it's incredibly clunky and not immersive enough. And over time they literally fall apart.
The Samsung Gear VR is a much more likely candidate to drive mass adoption. It's higher quality than both the cardboard and the Oculus. If you already have a Samsung phone it's a small investment to get a great VR experience.