Don't tear apart the details of what the author wrote. Just squint your eyes, and you know he's dead right. This is exactly the kind of storytelling that was missing from Tuesday's keynote. Steve always started with WHY before he got to the WHAT or the HOW. Tim Cook was shaking his fists in triumph after doing nothing but showing some over-produced video that showed some cool camera angles on the watch. Not a word ab…
Self-congratulator? Have you never watched an Apple release with Jobs? It starts off with a whole lot of "we sold X devices" and "we are opening new stores where most of you will never go."