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Steve Jobs Introduces the iPhone 6 and Apple Watch

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Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#81

Post by GCPCo »

MCRed wrote: post #74
gcp123 wrote: post #66

Don't tear apart the details of what the author wrote. Just squint your eyes, and you know he's dead right. This is exactly the kind of storytelling that was missing from Tuesday's keynote. Steve always started with WHY before he got to the WHAT or the HOW. Tim Cook was shaking his fists in triumph after doing nothing but showing some over-produced video that showed some cool camera angles on the watch. Not a word ab…

Frankly, I'm glad Cook is not trying to imitate Jobs. Imagine if Cook had gone on stage and followed the script jiggly wrote. It would have come off completely insincere. Sincerety is why Jobs was great, and it's why Cook is great. He doesn't BS us, as Jiggity seems to want. But the thing is, no matter what Apple does people will complain. There's always another way that they could say would have been better. If Appl…

Again, you are missing the point. Steve identified the insight (the WHY) behind a product before he introduced the details and design. Cook & team skip all the important foreplay. It makes the products feel less Apple-y, less inspired, and simply, more like everyone else's. I love Apple and will keep buying their phones, the watch, and Macs. But for some of us, the company is also part of the products.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#82

Post by GCPCo »

GCPCo wrote: post #81
MCRed wrote: post #74

Earlier quoted context omitted.

Frankly, I'm glad Cook is not trying to imitate Jobs. Imagine if Cook had gone on stage and followed the script jiggly wrote. It would have come off completely insincere. Sincerety is why Jobs was great, and it's why Cook is great. He doesn't BS us, as Jiggity seems to want. But the thing is, no matter what Apple does people will complain. There's always another way that they could say would have been better. If Appl…

Again, you are missing the point. Steve identified the insight (the WHY) behind a product before he introduced the details and design. Cook & team skip all the important foreplay. It makes the products feel less Apple-y, less inspired, and simply, more like everyone else's. I love Apple and will keep buying their phones, the watch, and Macs. But for some of us, the company is also part of the products.

Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#83

Post by Gracana »

steadicat wrote: post #49
jamestimmins wrote: post #33

Worth noting that "iWatch" doesn't work because it sounds like the sentence "I watch". There's a lot of ways to take that in creepy/joking directions, which would be an unnecessary distraction from the product.

Based on your logic, even iPhone ("I phone") is out the window. Besides, Apple has never shied away from punny names. Think iSight and Airport.

But an "I phone" does phone. An "I watch" doesn't watch.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#85

Post by siglesias »

GCPCo wrote: post #81
MCRed wrote: post #74

Earlier quoted context omitted.

Frankly, I'm glad Cook is not trying to imitate Jobs. Imagine if Cook had gone on stage and followed the script jiggly wrote. It would have come off completely insincere. Sincerety is why Jobs was great, and it's why Cook is great. He doesn't BS us, as Jiggity seems to want. But the thing is, no matter what Apple does people will complain. There's always another way that they could say would have been better. If Appl…

Again, you are missing the point. Steve identified the insight (the WHY) behind a product before he introduced the details and design. Cook & team skip all the important foreplay. It makes the products feel less Apple-y, less inspired, and simply, more like everyone else's. I love Apple and will keep buying their phones, the watch, and Macs. But for some of us, the company is also part of the products.

While this is partially true, you need to remember that about half of the pitch here seemed to be that this item is fashion. Fashion typically isn't "pitched" as a solution to "problems" (right? runway?). Thus, Apple found itself in a very delicate balancing act between showing off this device's capabilities and appealing to our rational capacities while not going overboard and establishing it as something in a line of succession to Mac, iPhone, iPad with traditional, as you call it, foreplay. The device had to spend a lot of time speaking for itself, as good fashion does.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#86

Post by rootlocus »

"Messy. Too many options. This is such a huge blunder."

"It's hard enough to craft desire for a single identity."

"Can you imagine if the original iPhone in 2007 came with sixty customizable skins?"

Seriously? Is changing the wallpaper such a "huge blunder" for Apple users?

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#87

Post by enraged_camel »

GCPCo wrote: post #82
GCPCo wrote: post #81

Earlier quoted context omitted.

Again, you are missing the point. Steve identified the insight (the WHY) behind a product before he introduced the details and design. Cook & team skip all the important foreplay. It makes the products feel less Apple-y, less inspired, and simply, more like everyone else's. I love Apple and will keep buying their phones, the watch, and Macs. But for some of us, the company is also part of the products.

Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

>>Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

It would work if you were Tim Cook. But you aren't.

That's what people mean when they say, "you have to find your own voice." Tim Cook has found his. He simply needs to change the content of what he is saying. I think if he explained the importance and significance of the iWatch more forcefully, it would have been a better presentation. But that has nothing to do with style.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#88

Post by vor_ »

The previous time this was submitted, it was deleted, so I guess I'll post this again:

Over the years, I saw many presentations from Steve that I thought were bland or off in some way.

Pointing out Steve's statement that nobody would want a big phone, implying that a big iPhone isn't something Steve would have allowed to happen, ignores Steve's famous habit of dismissing something and then doing it anyway. I remember when he said nobody wanted to watch movies on an iPod, and then new iPods came out with the ability to play movies.

I often see complaints that "Jobsian Apple" would never release multiple versions of something, even though there was the iPod, iPod mini in several colors, and the iPod photo; later there was the iPod nano, iPod classic, and iPod touch. A watch is a fashion device, and it would be strange not to have style options.

Steve got too much credit. Apple was led by a team, and many of those people are still there. Some of Apple's most successful decisions were choices Steve opposed or had to be convinced of.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#89

Post by simonster »

richard_cubano wrote: post #12

The single version of the watch is spot on. As is the implicit point that maybe they could have hit this year's holiday season if they hadn't tried to make so many different versions. The best part of what you wrote is the end, where Steve ties the watch to the human experience. I hadn't thought about his keynotes from that lens before -- you showed me something new.

I honestly have no idea whether it would have been better for Apple to sell a single version of the watch, but I see no reason to assume that Steve would have made a different decision, seeing as Apple sold 5 different colors of iMacs simultaneously under his leadership. At least the watch doesn't come in flower power or blue dalmation.

Re: Steve Jobs Introduces the iPhone 6 and Apple Watch

#90

Post by [deleted] »

beagle3 wrote: post #64
catshirt wrote: post #55

Earlier quoted context omitted.

my experience with the iPhone is that Apple doesn't give a shit about old iPhones.

First, "old" in this case is "older than 3 years", which is about 3 years older than almost any other phone manufacturer; my almost 3-year old iphone 4S is still getting updates the same day a new phone does. (Yes, my more-than-5-years-old iphone 3G does not, so?) 2nd, they don't care about older-than-3 iphones. But they care about getting old iphone owners to feel good about themselves and to upgrade to a newer one.…

[deleted]
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