When Steve Jobs returned to Apple as CEO, he found a lot of variations of Mac getting developed. There was Mac for this, Mac for that, separate Mac for everything. He asked one question to the people developing, “If I had to buy one for my nephew, what would you recommend me?”
He got several options. Then he asked, “If I had to buy one for my nephew, what would you suggest from the ones you just suggested?” He got more fine-tuned answer.
He kept asking this question until a lot of the variations were rejected. Then he went up to the board and drew a 2x2 matrix. On one axis, he wrote, “Personal” and “Professional”. On another axis, he wrote, “Desktop” and “Portable”. He concluded that Apple would make only four variations of Mac, and they would shut down development of every other variation.
Steve always went for 'less'. While current leadership released 2 versions of phones, many versions of the iWatch, Steve always wanted the company to focus of a subset of users.
The simple flaw in present Apple's mindset is 'lack of focus'.
First time ever, I am disappointed by the Apple. And yes, Steve would have fired every 10th person for the glitch in the live stream and the Chinese woman.