Earlier quoted context omitted.
The ad also inspired several parodies, including this one from Ford. The Cadillac ad is clearly trying to sell to an affluent, white, conservative audience which still believes their hard work and no vacation pays off. In the ad, they show their success with the car they drive. It's a study in market segmentation. Ford's parody spins it around by focusing on social consciousness, eco-friendliness, and diversity, a be…
Exactly. It's not so depressing when you realize that Cadillac is selling to generally older people who have already made these decisions. It's a 60 y.o. thinking "I did work hard, and I deserve a Cadillac", not a 25 y.o. thinking "I'm going to bust ass working for the Man so I can drive a Cadillac". Interestingly, the car is a hybrid, which is barely mentioned in the ad.
Its on the Volt platform. Not quite sure why GM is pushing it to that market segment if they're not touting any of the serial hybrid features.