Full disclosure: I work for a competitor to both GCE and AWS. tl;dr: Until the fundamental issue of trust is addressed, customers will applaud the price drops only because they look forward to AWS responding in kind, not because they plan to actually deploy on GCE. In my experience, GCE has not been a factor in the public cloud market to date. They seem to have a fundamental misunderstanding in that they (apparently)…
Trust is not the issue. Google wants to sell "management" while AWS (et al) are selling raw resources. To use Google Cloud you have to change or build your system for it, using new APIs, configuration systems, other managed services and even programming languages. Todays announcement was: you can have raw VM control with our management too! I don't see it being any easier now (even MORE options!) but I think they're on the right track. They need to make it simpler rather than cheaper.