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Why Microsoft's "Scroogled" Campaign Is Childish

itechtriad.com

31–40 of 80 posts

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#31

It's also somewhat insidious. I was watching my local morning news show when the anchors cut to a segment featuring a "tech reporter in Washington D.C." who was going to give advice about buying tech gifts for the holiday season. Laid out on the table were a bunch of Microsoft products and the reporter proceeded to spew a hit piece aimed squarely at Chromebooks. Never was there any indication that it was a sponsored…

The phrase you need to google for, err, I mean bing (LOL just kidding) is "Video News Release"

http://en.wikipedia.org/wiki/Video_news_release

Its not new, although they've been growing in popularity for decades. I could see a stream of nothing but VNRs eventually replacing TV infotainment as we know it today.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#32
Well, in spite of the silliness of those commercials, lately I have been creeped out when I start getting blasted by adverts from all over the web based on something I recently searched on. Often times, I'll quickly look up something / fact check what I've read in an article (most recently was "longevity insurance" annuities and reverse mortgages), and now I'm getting a whole bunch of ads aimed at older / retired people on many sites that I visit. And these ads have nothing to do with me, except that I happened to fact-check something a couple times. Kind of makes me want to re-think any of my web searches, and do them in a private browsing window.

I can't really say why this bothers me -- maybe it is because I know that their ad matching algorithm gave inaccurate results (so it grates on my OCD, maybe?), or maybe it just feels like I'm being stalked by people trying to sell me something.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#36
post #8

> it was actually later proven that Bing brings many of it results from Google's Search engine This turned out to be a lie, right?

There was some direct evidence that Microsoft was pulling over some of the google spell correction from internet explore as I remember. Google added some universally unique spell corrections and in short order they were pulled over to Bing.

I remember that there were claims, the claims I read were not directly from google, of copying search results as well, but the evidence was not as direct or as damning as for the spelling correction.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#37
post #30

I found the ad hilarious. Google is an ad company. A brilliant ad company, but still an ad company. As far as I know, this is something that is not on most consumer's minds. The scroogled ads are pretty good for microsoft standards. My concern is less with the data collection, and more with the lack of native application support. If it looks like a laptop, consumers like my parents will think they found the best deal…

No. Google is a tech company. Ad is a way to sustain the company. Just like News Corp is a media company, not an ad company.

Oh please about 97% of Google's revenues come from advertising.

People need to know this.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#38
post #8

> it was actually later proven that Bing brings many of it results from Google's Search engine This turned out to be a lie, right?

IIRC it turned out to be a side effect of their "toolbar" data collection. If most people using googles toolbar would use bing they would see a similar effect. But calling it "they get search results from google" is stretching the truth. Of course why anyone would submit all their surf history to any of those big brother companies (M or G) in the first place is a complete mystery.

But overall bing is not too bad. It's a quite respectable search search engine on its own right. It's not quite as good as google, but I use it regularly to work around some google misfeatures. What really annoys me in google is that you cannot cutnpaste PDF urls from search result. I'm sure there is some workaround, but it's easier to just temporarily switch to bing in the search bar to solve it (and it typically finds the same thing) bing seems to also have less spam.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#39
post #6

I never understood companies who spend millions in marketing to promote their software rather than spending that money on improving said software. Why not just build great software that speaks for itself rather than try to manipulate your potential customers with high risks of backfire, as in this case.

Diminishing returns. More money on R&D helps, but not as much as spending some on advertising.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#40

I found the ad hilarious. Google is an ad company. A brilliant ad company, but still an ad company. As far as I know, this is something that is not on most consumer's minds. The scroogled ads are pretty good for microsoft standards. My concern is less with the data collection, and more with the lack of native application support. If it looks like a laptop, consumers like my parents will think they found the best deal…

"how different is it to write a chromebook app than an android one?"

I almost bought my wife a chromebook for christmas, I researched this a bit for fun. Might buy one for myself too.

Basically you google for "how to write chromebook app" (or Bing, LOL who am I kidding no one uses bing) and eventually get to

https://developers.google.com/chrome/apps/docs/index

You probably want "packaged app" which unsurprisingly turns out to be "how to write a chrome browser app"

I thought it was all pretty interesting and have a few ideas to try.

"I really don't want another platform to write native apps for"

Careful careful, thats how cobol programmers and the like get stagnant and then unemployable. I'm not saying dive in head first, but sticking a toe in to see what the water is like, is perfectly reasonable. Go have some fun.

In practice, lets be realistic, its 2013 soon 2014, 99% of "apps" use web pages as the presentation layer. I'm not going to write anything to use gmail or hangouts or google drive or facebook or a bazillion other end user applications. 99% of her time osx is just a Chrome bootloader for my wife, so I'm thinking of moving it out of the way...

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