Why Microsoft's "Scroogled" Campaign Is Childish
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Why Microsoft's "Scroogled" Campaign Is Childish
1–10 of 80 posts
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#2Do we really need an article to explain why it's childish? It's face-slappingly, consumer-insultingly childish.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#3Microsoft's Scroogled campaign is hilarious.
Crying about Microsoft's Scroogled campaign is childish.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#4Did anyone really need convincing that the Scroogled campaign was childish? This campaign is so bad, it's going to be used in case studies for years to come.
We're literally looking at history in the making with this campaign. If MSFT declines in the coming years, this will be regarded as a signal of the beginning of the end. If they improve, this will be regarded as a "darkest before the dawn" moment. There are plenty of varying degrees of "bad," but "historical-record bad" is what Scroogled is.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#5Do we really need an article to explain why it's childish? It's face-slappingly, consumer-insultingly childish.
Mostly hypocritical, however.
"Look at how Google is spying on you! Here at Microsoft, we totally don't do such shenanigans. I swear on me mum, mate!"
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#6I never understood companies who spend millions in marketing to promote their software rather than spending that money on improving said software.
Why not just build great software that speaks for itself rather than try to manipulate your potential customers with high risks of backfire, as in this case.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#7[deleted]
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#8> it was actually later proven that Bing brings many of it results from Google's Search engine
This turned out to be a lie, right?
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#9If you really think that, giving it more attention isn't a great way to combat it. I'm sure they knew full well that there was going to be some negative reaction, but that the trade off for brand awareness (so much free coverage of their ad campaign) and introducing some level of doubt in some consumers' minds was worth it (see: negative political attack ads, Mark Penn, etc).
(and bringing up Bing copying Google's search results, and the ad campaign backfiring and somehow leading to chromebook sales isn't going to lend itself to a non-stupid HN discussion)
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#10> it was actually later proven that Bing brings many of its results from Google's search engine
What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.