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Why Microsoft's "Scroogled" Campaign Is Childish

itechtriad.com

21–30 of 80 posts

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#21

> it was actually later proven that Bing brings many of its results from Google's search engine What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.

Even worse, "search engine" in that sentence was a link. Hovering over it shows it's one of those cheesy keyword ads. Ugh.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#22

Great. I hope Microsoft goes after Google even more. SkyDrive blows away GDrive. Windows tablets are coming into their own right, while Android is pretty much "meh" these days. Google flails away aimlessly with their chromeOS strategy, all the while doing lots of evil (with Eric Schmidt on the board still how can it not).

If Microsoft products are truly better than Google/Apple, they should move the conversation to those products, rather than discussing their competitors. I hear more about Chromebooks from this campaign than I do from Google's own ads.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#23

> it was actually later proven that Bing brings many of its results from Google's search engine What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.

I wish Bing got its results from Google. It seems to be the unchangeable default on my Lumia, and it's shockingly unbelievably terrible.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#24
It's also somewhat insidious. I was watching my local morning news show when the anchors cut to a segment featuring a "tech reporter in Washington D.C." who was going to give advice about buying tech gifts for the holiday season. Laid out on the table were a bunch of Microsoft products and the reporter proceeded to spew a hit piece aimed squarely at Chromebooks. Never was there any indication that it was a sponsored story but it was clearly a Microsoft backed segment. It was truly bizarre. I don't know how often companies pay news shows to pimp their stuff but I've never seen anything that blatant before.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#25

Great. I hope Microsoft goes after Google even more. SkyDrive blows away GDrive. Windows tablets are coming into their own right, while Android is pretty much "meh" these days. Google flails away aimlessly with their chromeOS strategy, all the while doing lots of evil (with Eric Schmidt on the board still how can it not).

> I hope Microsoft goes after Google even more.

Same here! If you look at the sales numbers for the past year, Microsoft is doing nothing but going 'after' Google. Keep it up, guys.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#26
I found the ad hilarious. Google is an ad company. A brilliant ad company, but still an ad company. As far as I know, this is something that is not on most consumer's minds.

The scroogled ads are pretty good for microsoft standards.

My concern is less with the data collection, and more with the lack of native application support. If it looks like a laptop, consumers like my parents will think they found the best deal in the world when they come across it. I have talked both of them out of buying one because it won't run the work applications they need (they wanted to use it to replace their aging laptops). If it was a tablet, I'd have no problem with it. Consumers are used to the idea of tablets as toys (and don't expect them to run office and their workplace's custom windows apps).

As a programmer, I really don't want another platform to write native apps for; there are so many already. I'll learn it if they get enough market penetration. I don't know enough about the native APIs for the chromebook; how different is it to write a chromebook app than an android one? Is it web only? Are you really cut off from any functionality if you aren't around wifi?

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#28
post #2

Do we really need an article to explain why it's childish? It's face-slappingly, consumer-insultingly childish.

Mostly hypocritical, however. "Look at how Google is spying on you! Here at Microsoft, we totally don't do such shenanigans. I swear on me mum, mate!"

:-/

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#30

I found the ad hilarious. Google is an ad company. A brilliant ad company, but still an ad company. As far as I know, this is something that is not on most consumer's minds. The scroogled ads are pretty good for microsoft standards. My concern is less with the data collection, and more with the lack of native application support. If it looks like a laptop, consumers like my parents will think they found the best deal…

No. Google is a tech company. Ad is a way to sustain the company. Just like News Corp is a media company, not an ad company.
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