Earlier quoted context omitted.
It's only partially about taking the morally high ground; I'm afraid Apple is going to start losing significant market share. i.e. I always hear of friends and colleagues who switch from the iPhone to Android (and not vice-versa). And from what I've seen Google is also actually making significant improvements Android's API instead of Apple's method of just making aesthetic changes (and some argue making it worse).
You must be kidding if you think iOS 7 is just aesthetic changes. So Apple iOS engineers took one year leave and left their designer colleges update iOS 6 to new look?
UI
Inter-app audio
Background fetch
P2P (arguably, this isn't a new feature, it's essentially a wrapper to dns_sd)
Airdrop
Significant KitKat changes: *Actual* SMS/MMS API
Storage access framework
Printing framework
Plus, Inter-app audio and Airdrop are essentially wrappers to P2P (which is also a wrapper to dns_sd), so the only real added feature was background fetch.You could say the same about KitKat (except for SMS), so really it boils down to this:
iOS 7:
UI
Background fetch
KitKat: SMS/MSS API
Which Android still wins, IMO.Plus, Android already has way more features than iOS already, not to mention the ability to install unsigned software, NFC, custom lockscreens/launchers and who knows what else.