It's a little early to say for sure, but I predict this will do more to hurt Apple's reputation in the tech community than anything they've done before. And that is not a good community to alienate. I would not be surprised if they look back on this move one day and feel that they ended up net worse off as a result. Apple used to be careful not to alienate hackers. And Microsoft has been gradually digging itself out…
Google threw the gauntlet when it took a billion dollar investment into a mobile OS and gave it away for free. these dumping tactics ruined the market for licensed OS like Windows. did anybody truly believe the rest of the software industry would take it up the ass from google without fighting back? bing, apple maps, patents, etc - all part of the war. how much money does MS already make off android due to lost paten…
Prior to Android, your choice was between your carrier overlords and the Apple overlord. Not only was that limiting for users, it was a vulnerability for Google business-wise to have their direct competitors as gatekeepers between their services and their users.