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Geeking Out on the Logo

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Re: Geeking Out on the Logo

#121

Post by marknutter »

brownbat wrote: post #83

> We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. This reminds me of the design team that tilted the Pepsi logo 10 degrees to show Pepsi was "leaning towards the future." [1] Is there a rule that says you can't run a company if you see t…

I'll never be able to unsee this: http://cdn.qualitylogoproducts.com/blog/wp-content/uploads/2...

Re: Geeking Out on the Logo

#122

Post by cschmidt »

gnarbarian wrote: post #63
anologwintermut wrote: post #25

Earlier quoted context omitted.

Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…

wow you seem bitter. I like the new logo. It is in line with the trend toward more 'flat' looking designs.

It has 3d bevels, if you look closely. That makes it look a bit dated, although just being flat to be trendy wouldn't be good either.

Re: Geeking Out on the Logo

#123

Post by cschmidt »

sho_hn wrote: post #79
kingsidharth wrote: post #72

Earlier quoted context omitted.

Very good argument, I must say. All design decisions must be made on the basis of likes and dislikes.

"The bevel is bad" is not a very good argument, either. Why is the bevel bad? Explain it without making a reference to current flat trends.

Traditional (i.e. Paul Rand era) logo design was trying to distill a company down to a minimal essence. Having bevels leaves in a decorative element that makes in non-minimal. That it should look good in 1 color is fundamental to traditional logo design.

Yes, but it is going to be used on the screen 99% of the time, you say. But people who violate that rule end up with logos that are just a little bit tacky to a graphic designer.

Re: Geeking Out on the Logo

#124

Post by sp332 »

pedalpete wrote: post #112
wyclif wrote: post #46

Earlier quoted context omitted.

The bevel is a bad move, and looks out of place. Poor design choice. Most of the other decisions were fine.

I agree about the bevel. The world goes flat, but Yahoo adds texture. It is too soon to be retro-cool. Though, it may stand out amongst all the flat logo designs, I wonder if it will stand out looking old, or just be more noticeable.

Flat may be "in", but that doesn't mean literally every single thing has to be flat, or that it's the best idea for Yahoo.

Re: Geeking Out on the Logo

#127

Post by Delmania »

sho_hn wrote: post #82
hbbio wrote: post #55

Earlier quoted context omitted.

She should at least spend her week end with her child.

Children are surprisingly capable of not falling over dead or turning into monsters even if their parents spend a little time pursuing other interests now and then, you know. Also, be honest: Would that thought have even occured to you if Yahoo! had a male CEO? If not, why not?

Not only do they not die or turn into monsters, but it's also an important lesson on how to explore one's interest to occupy oneself! I also wanted to mention the idea of including your children in your interests so they get to know you and spend time with you (and you get to do something you love!), but there was no good seguefor that.

Re: Geeking Out on the Logo

#128

Post by foolrush »

anologwintermut wrote: post #25
GuiA wrote: post #2

This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…

Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…

Well said.

It should be noted that it was under this individual's reign at Google that the notorious 41 tints of blue occurred[1], which was clearly an indicator of abject ineptitude regarding art and design.

The comment about Illustrator was cringe worthy. The idea that someone is so filled with hubris regarding a field well outside their domain has the wafts of Denning - Krugerism pluming out.

[1] http://stopdesign.com/archive/2009/03/20/goodbye-google.html

Re: Geeking Out on the Logo

#129

Post by gfodor »

cschmidt wrote: post #123
sho_hn wrote: post #79

Earlier quoted context omitted.

"The bevel is bad" is not a very good argument, either. Why is the bevel bad? Explain it without making a reference to current flat trends.

Traditional (i.e. Paul Rand era) logo design was trying to distill a company down to a minimal essence. Having bevels leaves in a decorative element that makes in non-minimal. That it should look good in 1 color is fundamental to traditional logo design. Yes, but it is going to be used on the screen 99% of the time, you say. But people who violate that rule end up with logos that are just a little bit tacky to a grap…

When they print it, print it in purple. problem solved. i can barely notice the bevel, it is meant to be subtle. The OP sounds ridiculous.
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