81–90 of 168 posts
Seriously, 31 comments about (a really mediocre if you ask me) LoGo? I'd only wanted to know how did it cost, out of curiosity... Because at eLance you can get a better one at 75USD without ruining a weekend (not joking).
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It also screams 'micromanagement.' > So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. The Yahoo! logotype was important enough to involve the CEO of a…
She should at least spend her week end with her child.
Also, be honest: Would that thought have even occured to you if Yahoo! had a male CEO? If not, why not?
This reminds me of the design team that tilted the Pepsi logo 10 degrees to show Pepsi was "leaning towards the future." [1]
Is there a rule that says you can't run a company if you see through these sort of lines as utterly laughable?
1. http://www.cbsnews.com/8301-505123_162-42740470/pepsis-nonse...
1. Showing hand-drawn versions of your logo in what clearly is set in hardly-modified Optima (a typeface designed way back in the 1950s) makes me cringe. Why show fake process work?
2. No one is impressed when the manager does the job of their employees. For one, it implies that they don't trust their employees, and secondly, it makes the job of designers look like a fun hobby that anyone can get into. The result is exactly what happened here: an utterly boring logo redesign that looks just-polished-enough to make people think that Marissa Mayer is some kind of genius, yet simple enough to make people think that true designers bring no value to the table.
3. The whole 30 days of logos schtick was awful. Good artists know that the worst thing you can do for yourself is show too much of your own work. After a while, everything looks same-y and the weaknesses begin to become more apparent. The whole concept reeks of indecision and a pray-to-God moment that one of the logos would have such a huge outpouring of support that the Yahoo! team wouldn't have to make up their own minds on a vision.
4. The bevel isn't even customized. It's a preset Adobe effect. Pretending like the Y shape in the bevel was intentional is horseshit and obviously a desperate attempt to give some sort of conceptual significance to what is otherwise a completely forgettable design.
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> She knows from experience that having the best of the best is necessary for your success in tech This is simply not true. There is a metric ton of examples of "success in tech" WITHOUT "having the best of the best". Microsoft would be the prime example. Twitter - another.
Twitter the 900 person corporation has an extremely solid team that has released countless great open source projects and keeps innovating. Microsoft the hot late 80s/90s company was where the best of the best went. Why do you think Spolsky started his career there right out of college?
That's now. Look back to their FailWhale period. They certainly didn't have "best of the best", yet they did succeed. Though I guess you can count Arrington's constant cheer-leading as the best of marketing... but it'd still be a stretch.
> Why do you think Spolsky started his career there right out of college?
Because of their stock option program, why else. But that's irrelevant.
Microsoft did not succeed because they had "best of the best", but because of their underhanded sales and customer entrapment tactics.
Point being the company don't need "best of the best" to succeed. It's often sufficient, but it's certainly not necessary.
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Being Dutch, I associate the bevel with "American bad taste". Design is sacred here, logo design doubly so. This would be ridiculed.
Since when are bevels an American phenomenon? You know that bevel is a French word, right?
I can find lots of designers claiming they're out of fashion, but I can't find anyone with a history of the bevel...
Can someone call Roman Mars?
Anything will be better than this. My guess is that they're fully aware that the bevel makes a lot of people think of the 90's. To me, the message is "stability" and "experience".
I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…
