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Geeking Out on the Logo

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Re: Geeking Out on the Logo

#71

Post by frozenport »

huhtenberg wrote: post #50
GuiA wrote: post #2

This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…

> She knows from experience that having the best of the best is necessary for your success in tech This is simply not true. There is a metric ton of examples of "success in tech" WITHOUT "having the best of the best". Microsoft would be the prime example. Twitter - another.

When I think about software I think about C++. Microsoft's core teams are built from the best of the best. For example their compiler and even some Windows internals (somebody should tell Linus about how a driver works :-) ).

Its the other thousands on the periphery that are approaching mediocrity. Although still quite profitable.

If MS was a Java fun house like Yahoo, they would have tanked long ago.

Re: Geeking Out on the Logo

#72

Post by kingsidharth »

orik wrote: post #48
anologwintermut wrote: post #25

Earlier quoted context omitted.

Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…

I disagree. I liked the new logo. :(

Very good argument, I must say. All design decisions must be made on the basis of likes and dislikes.

Re: Geeking Out on the Logo

#73

Post by wellboy »

This seems to be really well intended, but this is the outcome when you put a data-geek into charge of design instead of a true artist.

If they had just launched a design contest on a freelancer, they would have had a multiple times better results. Why not try a golden-yellow "Y" on a blue background for instance. Think different, play with the colors.

Design has to come from the heart and really reflect the personality of the company and show the LOVE! This yahoo logo still looks very stoic and still like from the 90s, urgs.

Designing is simply not a data-driven approach, it is the complete opposite.

Re: Geeking Out on the Logo

#74

Post by Kiro »

anologwintermut wrote: post #25
GuiA wrote: post #2

This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…

Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…

The new Yahoo logo will be as monumental as the Google logo.

Re: Geeking Out on the Logo

#75

Post by jakejake »

vacri wrote: post #31

First impressions for me were "They've sterilised the logo!". Now it looks so corporate and planned... ... and I actually laughed when I read "Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy" .

It looks like a logo that I would create. My logo creation technique involves typing out the brand name, then selecting whichever stock font installed on my machine most strikes my fancy.

Perhaps the ratios of the bevels and font size contain some hilarious, hidden inside joke for mathematicians which I do not understand.

Re: Geeking Out on the Logo

#78

Post by mitchellbryson »

bsaul wrote: post #61

Does anyone else here thinks the logo is much more feminine ? It's more elegant, and the mix on bold and thin lines inside the letters reminds me a bit of fashion magazine logos ( think vogue).

Yes very much so. I first thought it would look better on a cosmetic product, without the exclamation point.

The Clinique branch has similar "scallops" and no straight edges... http://bit.ly/161aoLo

Re: Geeking Out on the Logo

#79

Post by sho_hn »

kingsidharth wrote: post #72
orik wrote: post #48

Earlier quoted context omitted.

I disagree. I liked the new logo. :(

Very good argument, I must say. All design decisions must be made on the basis of likes and dislikes.

"The bevel is bad" is not a very good argument, either. Why is the bevel bad? Explain it without making a reference to current flat trends.
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