Does anyone else here thinks the logo is much more feminine ?
It's more elegant, and the mix on bold and thin lines inside the letters reminds me a bit of fashion magazine logos ( think vogue).
Geeking Out on the Logo
61–70 of 168 posts
Re: Geeking Out on the Logo
#62This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…
I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…
It screams "design by math" to me. Did you see the video? https://www.youtube.com/watch?v=_0b6qaPY-CQ
Re: Geeking Out on the Logo
#63This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…
Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…
wow you seem bitter. I like the new logo. It is in line with the trend toward more 'flat' looking designs.
Re: Geeking Out on the Logo
#64I have a feeling that final results - people like the logo most similar to the old one - were anticipated at yahoo, and entire logo testing situation "fabricated" to state "you liked us all this time, and we're just reminding you of that".
Re: Geeking Out on the Logo
#65Earlier quoted context omitted.
Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…
wow you seem bitter. I like the new logo. It is in line with the trend toward more 'flat' looking designs.
It isn't flat as it's semi-3D. But even so, that's not a reason to feel it's good - that's just a reason to feel it's current-ish.
Re: Geeking Out on the Logo
#66Earlier quoted context omitted.
> She knows from experience that having the best of the best is necessary for your success in tech This is simply not true. There is a metric ton of examples of "success in tech" WITHOUT "having the best of the best". Microsoft would be the prime example. Twitter - another.
Twitter the 900 person corporation has an extremely solid team that has released countless great open source projects and keeps innovating. Microsoft the hot late 80s/90s company was where the best of the best went. Why do you think Spolsky started his career there right out of college?
Solid teams and people get to be named solid only after they perform.
You are looking at those companies after they won, but when they started and with no proven credentials against them I doubt you would have the same view about them then.
Re: Geeking Out on the Logo
#67If the logo hadn't changed in 18 years, what exactly had this logo design team of 4 been up to for so long?
Other design jobs for Yahoo properties? Or maybe they weren't part of the team beforehand? It's not like designers just sit there doing one thing forever.
Re: Geeking Out on the Logo
#68Earlier quoted context omitted.
Being Dutch, I associate the bevel with "American bad taste". Design is sacred here, logo design doubly so. This would be ridiculed.
Since when are bevels an American phenomenon? You know that bevel is a French word, right?
The origin of a word has ZERO no relevance, how can it? May only French speaking countries be the places where the phenomenon of entrepreneurialism exists, with the phenomenon occurring only to smaller extents in other countries. Invention of a word does not give you the sole or even the greatest entitlement to its meaning.
Re: Geeking Out on the Logo
#69Without thinking about who did this, the bevel is plainly ugly. I wonder if no one in the entire design team could tell this to Marissa Mayer?
Uh yeah I'm sure they did. Except who do you think gets the final say in the decision? Hint: It's not the designers.
Re: Geeking Out on the Logo
#70> I’m not a pro, but I know enough to be dangerous :)
May I present the new Steve Jobs, everyone.