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How Gmail’s New Inbox Is Affecting Open Rates

blog.mailchimp.com

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Re: How Gmail’s New Inbox Is Affecting Open Rates

#23

Post by lnanek2 »

untog wrote: post #13

Am I the only person that had a "Promotions" filter added to their Gmail ages ago? I've also not got the new tabs, either. I'm wondering if I am in some lost zone.

Google is known for doing partial and test roll outs. E.g. some 5% of users may get a change so they can do metrics on it, then later on they may keep the change and roll it out more or get rid of it.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#24

Post by johnchristopher »

aet wrote: post #9

This is off-topic, but if people don't like ads, why don't they just use Gmail with POP3 or IMAP?

I'd venture to guess that the majority of gmail users don't know they can access their gmail e-mail with a desktop client.

And I'd venture to guess that those who know don't know how to set up a mail client.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#26

Post by thrownaway2424 »

Ricapar wrote: post #16

For some reason, this paragraph irked me more than it should have: If the subscriber has tabs but they didn’t opt to include the Promotions tab, Gmail will deliver to Primary instead. That’s good news. Other than that, we’re definitely testing the new inbox and trying to figure out how it works. My sense is that Gmail wants all marketing email to go to the Promotions tab. Even if we did find a tricky way into the Pri…

A lot of people think that their special snowflake of a spam is the one that users actually want to see. These people deserve to be tasered in the mouth repeatedly, but sadly that hasn't happened yet.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#27

Post by thrownaway2424 »

kzahel wrote: post #6
azeemk wrote: post #3

It's definitely affecting how I open my emails. Promotions just get straight deleted.

The tabs feature is a godsend. It's definitely affecting my email behavior and making me a happier person. Instead of deleting individual marketing emails or sometimes trying to unsubscribe, I can now just ignore them completely!

But how much confidence do you have in the classification? I find myself polling all the tabs so I don't miss anything important. An example: my Amazon seller notifications go the the Promotions tab.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#28

Post by buro9 »

Will the issue of arriving in the Promotions and Updates tab affect transactional emails sent through MailChimp (and comparable competitors)?

For example, if I'm sending a "Here's your password reset email" via MailChimp, will I now have to worry about it not just potentially going into spam, but also under some tab that the user may not look.

I'm only really concerned about the transactional email, whilst we send list mail too I think it's reasonable that is classified however the user and the user client deems fit (if they wish to receive that at all). But when it comes to an email that the user has explicitly requested and expects immediately, not having it go straight to their visible and main inbox is an issue.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#29

Post by thehme »

I think a lot of people were already using filters before these tabs came along; I know I was. All that junk and even stuff I did care to look at every once in a while is and will continue to skip my inbox and go into my filtered folders. In fact, the only good thing about the "new" tabs is that I don't have to click on the filter folders. Anyways, marketers should be selling things worth selling and not trying to find a workaround to get into our inbox.
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